Senior Manager of Integrated Marketing - Virgin Connect Roam

Beyond ONE

In this role, you will:
Lead the end-to-end integrated marketing strategy fora global audience across brand, acquisition, and lifecycle initiatives.
Partner with group brand, digital, and commercial teams to ensure local campaigns are aligned with global strategic priorities.
Oversee 360 campaign execution across ATL, BTL, digital, retail, and owned media environments.
Manage and coordinate with creative agencies, media buyers, and production vendors to deliver impactful campaigns.
Serve as a bridge between the commercial and brand teams ensuring that business objectives are reflected in marketing plans and positioning.
Track KPIs, analyze performance, and optimize based on consumer insights and learnings.
Provide leadership to agency and internal marketing team members, creating clarity, accountability, and collaboration.
Support cross-market knowledge sharing, contribute to shared campaign frameworks and help scale regional best practices.

Qualifications & Attributes

We re seeking someone who embodies the following:

Education: Bachelor's degree in marketing, Communications, Business Administration, or related field.

Experience br> 8+ years in integrated marketing, brand management, or campaign strategy, with at least 2 years in a managerial role.
Experience delivering full-funnel marketing strategies across digital and offline channels.
Prior experience in telco, tech, or digital services is a plus.

Technical Skills br>Must-haves:
Strong understanding of brand strategy, campaign development, media planning, and marketing analytics.
Experience with customer segmentation, channel mix optimization, and budget management.
Nice-to-haves:
Familiarity with Martech tools, CRM platforms, and performance marketing concepts.

Unique Attributes br> Thrives in high-growth, ambiguous environments.
Collaborative by nature, able to align cross-functional teams toward a shared goal.
Highly organized and results-focused with strong storytelling and presentation skills.