Senior Marketing Manager

GUS Germany GmbH

Marketing Ownership & Leadership (Dubai Campus)

• Full ownership of all marketing activities for the UE Dubai campus, acting as the single point of contact for marketing on site

• Translate overall UE marketing strategy into a clear, executable local go-to-market plan for Dubai and the UAE

• Proactively managing expectations and aligning with internal stakeholders, confidently representing marketing priorities and decisions

• Own the local marketing budget, including planning, allocation, and ROI evaluation

• Select, brief, and manage external agencies, freelancers, and vendors as required

Website Relaunch & Digital Platform Leadership

• Lead and project manage the end-to-end launch of the new UE Dubai website, acting as the single owner for timelines, quality, and outcomes

• Coordinate cross-functionally with central marketing, IT, external agencies, admissions, and academic stakeholders

• Define website structure, content architecture, user journeys, and conversion logic aligned with recruitment and brand objectives

• Ensure the website functions as a high-performing student recruitment and lead-generation platform, not just an information site

• Own post-launch optimization, performance tracking, and continuous improvement (UX, CRO, SEO, analytics)

Campaigns, Channels & Content

• Plan, execute, and optimize integrated online and offline marketing campaigns

• Own and operate UE Dubai s social media channels (Instagram, TikTok, LinkedIn), including content planning, creation, publishing, and performance tracking

• Manage and maintain Dubai-relevant website pages via CMS (WordPress) and coordinate affiliate/partner content

• Create high-quality, target-group-relevant content in English (Arabic proficiency is a strong plus)

Events, Fairs & On-Ground Marketing

• Plan, manage, and evaluate events, fairs, school visits, and on-campus activations

• Coordinate all marketing-related logistics, materials, and follow-ups independently

• Ensure strong on-site brand presence and consistent messaging

Analytics, Market Intelligence & Portfolio Input

• Conduct market and competitor analysis within the UAE higher education landscape

• Provide structured insights and recommendations to support portfolio development positioning, and program launches

• Track performance across channels and campaigns, turning data into clear actions and decisions

• Take clear ownership of marketing s contribution to lead generation, pipeline quality, and enrollment growth, working closely with student recruitment, and admissions teams.

Reporting & Collaboration

• Prepare regular reports, analyses, and presentations for local leadership and the central marketing team (experience with Salesforce a strong plus)

• Work closely with internal teams and external partners while maintaining clear ownership and accountability