Senior Marketing Manager

Workday

Employer Active

Posted 10 hrs ago

Experience

5 - 10 Years

Job Location

Dubai - United Arab Emirates

Education

Any Graduation

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

As a Senior Marketing Manager, you will design, execute and deliver high performing demand generation marketing campaigns, programs and events to a variety of target audiences, which drive the pipeline for our Sales organisation. The Senior Marketing Manager oversees regional marketing campaigns for the Middle East organisation ensuring they are effective and carried out according to the company s goals.

You will:

  • Work closely with the local Sales Teams, be their first point of contact and align marketing campaigns to business and Sales team priorities
  • Plan, design, execute and analyse Demand Marketing campaigns across all inbound and outbound channels
  • Arrange and execute digital and in-person events
  • Identify and develop new marketing opportunities based on customer, partner and sales feedback
  • Review localisation of content and marketing assets in Arabic
  • Project-manage all campaigns from beginning to end, ensuring they meet the target objectives
  • Ensure all marketing campaigns are delivered on time and within budget
  • Report on campaign ROI and provide recommendations to key stakeholders

Desired Candidate Profile

Currently in a similar role with a minimum of 5-8 years relevant B2B Marketing experience in a High Tech / software company, you re able to outline on your application a track record of success in relevant activities.

Solid understanding of development and execution of integrated campaigns, events, ABM

Strong EQ, self awareness and demonstrable track record in dealing with executives.

Excellent verbal, written, visual/presentation skills in English and Arabic.

Company Industry

Department / Functional Area

Keywords

  • Senior Marketing Manager

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Workday

We re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you ll do meaningful work with Workmates who ve got your back. In return, we ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you ve found a match in Workday, and we hope to be a match for you too.

The Middle East Regional Marketing Team is responsible for the generation of pipeline in the region through the execution of demand generation activities across outbound, inbound campaigns and events.

The team works closely with the local field sales, pre-sales, partner & alliances and value management teams by communicating plans and aligning campaigns to business objectives, as well as with the Pan-EMEA Marketing functions to elaborate integrated programs and events executed in the region.

We are looking for a Senior Marketing Manager based in Dubai to support our growth strategy in the Middle East region. This is an as hands-on as strategic, multi-disciplinary and dynamic position, requiring close collaboration with the local Sales Teams, our Pre-Sales organisation, the Partner & Alliances Team, Value Management as well as Global and EMEA Marketing functions.

You will join our local team and work closely with EMEA-wide and global marketing colleagues across a number of functions such as corporate communication & PR, Digital and Social marketing, and Product Marketing. You will be based in our Dubai office and report to the Head of Marketing for the region.

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