Senior Performance & Growth Marketer (Mobile App)

Client of Nasoft.eg

Posted 30+ days ago

Experience

5 - 10 Years

Job Location

Egypt - Egypt

Education

Bachelor of Arts(Religion)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Job Responsibilities:

  • Own and scale the full mobile growth funnel: Acquisition, Activation, Engagement, Retention, and Monetization.
  • Plan, execute, and optimize mobile app install & conversion campaigns across: (Meta Ads, Google UAC, TikTok, Snapchat, and Apple Search Ads).
  • Optimize key performance metrics: CPI, CPA, ROAS, LTV, Retention.
  • Lead continuous testing of audiences, creatives (video/static/UGC), and messaging angles.
  • Analyze in-app user behavior and translate insights into data-driven growth initiatives.
  • Design and execute in-app lifecycle campaigns (push, in-app messages, email/SMS when applicable).
  • Improve onboarding, activation rates, retention (D1/D7/D30), and DAU/MAU.
  • Manage re-engagement and win-back campaigns while reducing churn.
  • Own analytics, attribution, and reporting using Firebase, AppsFlyer/Adjust, and GA4.
  • Build dashboards and reports to track funnel performance, cohort analysis, and LTV vs CAC.
  • Optimize App Store & Google Play presence (ASO) and run A/B tests.
  • Collaborate closely with Product, UI/UX, Engineering, and Creative teams to drive growth experiments.
  • Manage budgets efficiently and maximize ROI.

Desired Candidate Profile

Must-Have

  • Bachelor's degree in marketing or related field.
  • 5+ years of experience in Mobile App Growth & Performance Marketing.
  • Strong understanding of growth funnels, user behavior, and mobile analytics.
  • Proven experience in scaling mobile apps and improving CPI & LTV.
  • Highly data-driven with strong analytical and decision-making skills.

Nice to Have

  • Experience with subscription-based or e-commerce apps.
  • Knowledge of Product-Led Growth (PLG).
  • Experience mentoring or leading growth teams.

Company Industry

  • IT - Software Services

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • Senior Performance & Growth Marketer (Mobile App)

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Client of Nasoft.eg

Nasoft is Hiring for Makaseb , A specialized E-commerce and Digital Marketing company serving the Gulf markets.

https://apply.workable.com/nasoft-eg/j/1D5D0B3A2C/

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