Senior Product Marketing Manager
Capital Com SV Investments Limited
Employer Active
Posted on 1 Apr
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Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
- Partner with Product teams early to shape product positioning, define target audiences, and sharpen value propositions.
- Own end-to-end GTM planning for new launches (messaging, channels, launch plans, stakeholder alignment).
- Infuse the brand vision into the Product development and ensure brand alignment through touch points.
- Drive cross-functional execution with Product, Design, Growth, Compliance, and regional teams.
- Build clear launch frameworks and repeatable PMM playbooks that scale across product areas.
- Track performance and optimize post-launch: adoption, activation, and ongoing funnel improvements.
- Collaborate on lifecycle strategies after launch to ensure sustained engagement and retention.
- Influence senior Product stakeholders and guide decision-making with customer insights and data.
- Coach and mentor PMMs in the team, sharing best practices and raising overall PMM craft.
Desired Candidate Profile
- 5+ years in Product Marketing (or a closely related role), ideally in fintech or a regulated environment.
- Proven track record owning multiple launches and leading GTM from discovery through execution and optimization.
- Strong positioning, messaging, and narrative-building skills you can make complex products easy to understand.
- Experience working closely with Product and Design teams, with confidence influencing without direct authority.
- Comfortable operating in regulated contexts and balancing speed with compliance constraints.
- Clear evidence of impact on key metrics (e.g., adoption, activation, FTT/FTDD, trading activity, LTV, churn).
- Either deep expertise in crypto or a strong generalist mindset across trading/investments/banking crypto interest is required.
- Experience building processes, frameworks, or playbooks, and a genuine mentoring mindset.
Company Industry
Department / Functional Area
Keywords
- Senior Product Marketing Manager
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Capital Com SV Investments Limited
https://jobs.lever.co/capital/90da95d8-9866-4750-9a3b-6bb9582b8306