Senior Shopper & Customer Marketing Manager - OTC & Durex, Middle East Reckitt Benckiser Group
Posted on 24 Feb
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Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Dive into the dynamic world of trade marketing with Reckitt and be at the forefront of driving growth and elevating brand presence. As a Senior Shopper & Customer Marketing Manager, you will build and execute go-to-market strategies that resonate with our trade channels and customers. This role is your opportunity to bring creativity and analytics together, influencing sales and creating lasting impacts on the market. Embrace the opportunity to leave a distinctive mark on our business, driving both our growth and yours.
Your responsibilities
- The role requires frequent interaction with the sales field force, Marketing and Supply teams.
- Mainly responsible for driving the PLAN excellence Width, Depth & Efficiency measures for their respective brand/ channel
- Plays a key role within the Country Sales team, driving excellence in store (4P) execution across key customers/key accounts.
- Ensuring Price Corridor and Trade Pricing Balance across the National landscape meanwhile catering to different channel/ regional needs
- Managing trade marketing activities within the allocated budget; ensuring that actual expenditures do not exceed the trade budget.
- Analyzing and reporting any variations in the actual trade marketing expenditure versus budgeted.
- Developing strong insights with field interactions to creatively come up with consumer promotion propositions for the marketing team
- Forecasting Demand Planning streams for upcoming months, in line with liquidation plans for each region/channel
- Developing push tactics (instore executions) synonymous with pull generated (marketing end) for a holistic Reckitt brand presence in store.
- Interact with key stakeholders especially including Finance, Supply, Marketing and Sales account teams.
- Manage the costing of trade promotions periodically and settle distributor claims
- Conduct periodic internal audits of key customers, identify the pertinent issues and suggest remedies
Desired Candidate Profile
The experience we're looking for
- Planning & Monitoring: Proactively collect and analyse relevant data and, where necessary, seek new data sources to identify opportunities for corrective action and growth.
- Building Business / Customer Relationships: Leads in the management of stakeholder interests and continually enhances relationships while building new stakeholder and company linkages
- Negotiation & Influence: Plans and undertakes complex and contractual business negotiations with major customers
- Educated to minimum bachelor s degree level ideally in a business-related subject
- 6-7 years of FMCG experience in Sales / Trade Marketing / Marketing and Key Account Management
Company Industry
Department / Functional Area
Keywords
- Senior Shopper & Customer Marketing Manager - OTC & Durex
- Middle East
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Reckitt Benckiser Group
We are Reckitt Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
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