Senior Social Media Specialist

Kraken

The team

xStocks is building the ecosystem for tokenized equities: bringing global markets onchain and expanding access to financial assets. For us, social and community aren't support functions, they're core to how we grow. Social is how we build awareness, shape narrative, and stay relevant.

Community is how we drive engagement, participation, and retention.

The opportunity

• Own xStocks social channels end-to-end, with a focus on growing a global audience (crypto-native + mainstream)

• Lead community management and growth. Not just responding, but creating participation loops and campaigns

• Turn complex topics (tokenized equities, markets, infra) into clear, engaging content

• Run social for launches and announcements, making sure things land and get understood

• Work closely with product marketing, partnerships, and regional teams to stay aligned and amplify key moments

• Drive both always-on content and reactive content (markets, trends, cultural moments)

• Coordinate localisation with regional teams (incl. CN/APAC)

• Support partner amplification where needed (co-marketing, reposts, etc.)

• Build and manage a high-signal community: balancing education, participation, and entertainment

• Create content yourself when needed (copy + simple visuals). We move FAST

• Experiment across formats: threads, short-form, explainers, commentary, community-driven content

• Use social + community feedback to inform content and overall strategy

• Own performance: reach, engagement, growth, retention, and keep improving it

Skills you should HODL

• 5 8+ years in social/content roles (crypto, fintech, or consumer tech helps)

• Strong understanding of how content actually performs on X, TikTok, IG. Not just how it looks but what audience likes to see and engage with

• Good grasp of crypto + financial markets, and the ability to simplify them

• Experience building and managing communities (bonus if you've worked with gamified systems like points/rewards)

• Strong storytelling instincts. You know how to make things click

• Able to create content end-to-end (writing + scrappy visuals when needed)

• Comfortable working cross-functionally and moving fast

• Experience with localisation across markets is a plus

• Data-aware. You track what works and adjust quickly

• Uses AI tools to move faster (not as a crutch, but as leverage)

• Self-directed, responsive, and comfortable in a high-velocity environment

• Actually plugged into crypto Twitter / market conversations