Shopper & Customer Marketing Manager

Beiersdorf

The Shopper & Customer Marketing Manager is responsible for developing channel and shopper strategies for the Middle East & Northern Africa (MENA) region, focused on maximizing
Net Sales, Market Share, Category Growth
, and
POS presence
and visibility. This role collaborates closely with the Marketing, Customer, and Field teams to execute these strategies.

• Owns
  shopper insights
  and defines go-to-market plans by Category and Retail Environment (RE) across MENA markets.
  
• Develops and drives the implementation of the
  4P s
  to ensure the
  Picture of Success (PICOS)
  is achieved, winning both the
  primary shelf
  and the
  impulse shopper
  by Category and RE in MENA.
  

Planning:

• Map activation needs for all markets and integrate them into lead market workstreams.
  
• Align and build Sales & Category Management (S&CM) workstreams for Category/RE across all cluster markets for ABP/Fast Start/Business reviews.
  
• Develop MENA forecast for Category/RE in S&OP.
  
• Build base business and innovation packages for all MENA markets (PICOS, POSM, Selling Story, Selling Kit, Forecasts, and Tracking).
  

Commercial Operations:

• Design all POSM for MENA markets for Category/RE as per PICOS guidelines.
  
• Customize regional PICOS by RE.
  
• Collaborate with pricing and promo teams to create comprehensive pricing and promotion guidelines by Category/RE.
  
• Utilize an agile mindset for competitive benchmarking and refine promotional management through pre- and post-promotion evaluations.
  
• Gather and analyze insights by Category/RE to enhance commercial strategies.
  

Customer Engagement (Direct & Indirect):

• Support Sales with S&CM content for JBP/T2T presentations by Category/RE across MENA markets.
  
• Provide Sales with category insights as required by Category/RE across the MENA cluster.
  
• Develop thematic programs (CSR, Modern Trade thematics) for MENA.
  
• Collaborate with cluster markets to address category performance opportunities/issues.
  

Store Execution:

• Conduct trade visits to gather insights on retail execution, trends, and competitors.
  
• Create high-quality Trax content (MSL, Primary shelf KPIs) and collaborate with MENA markets to close gaps.
  
• Develop content for WTS and category-specific material for Skin Advisor 'Selling Story' and 'Selling Kit' across markets.