Job Description

Roles & Responsibilities

Core Responsibilities and Accountabilities:

Own and execute SME card campaigns across the full lifecycle, including:
Acquisition: New SME cardholder acquisition campaigns (pre-approved, targeted, digital, RM-led)
Activation: First transaction and early-life activation programs
Spend Growth: e-commerce (e-MoB), POS and cross-border (XB) spend stimulation campaigns
Reactivation: Dormant and low-usage customer re-engagement
Retention: Ongoing usage, loyalty, and portfolio stabilization initiatives
Coordinate with sales, product, digital, operations, and vendors to ensure timely and compliant rollout.

Track and analyse campaign performance across key KPIs:
Acquisition volumes, Activation rates, Spend uplift (domestic, e-commerce, cross-border), Reactivation and retention rates
ROI and cost-to-serve
Develop campaign dashboards and regular performance reports
Present results and recommendations to stakeholders

Define campaign structure, including:
Target segments, Campaign duration and phasing, offer mechanics (cashback, fee waivers, spend thresholds, rewards) and Channel mix (digital, RM-led, partnerships)
Develop campaign creatives in collaboration with marketing (messaging, customer journeys, creatives)
Build campaign business cases, including:
Expected uplift and incremental revenue, Cost assumptions, Break-even and ROI analysis
Develop internal sales incentive contest for sales agents and track the outcomes

Knowledge and Experience:

8 plus years' experience in cards, payments, SME banking, or campaign management
Strong understanding of SME card products (credit, charge, prepaid)
Hands-on experience running data-driven marketing or spend campaigns
Strong analytical and business case development skills
Experience with dashboards, reporting tools, and performance tracking
Excellent stakeholder management and execution capability

Desired Candidate Profile

Mandatory Skills:

Bachelor's degree in Finance, Business, Technology, or a related field (Master's preferred).
Previous experience within Banking, Digital Payment & Card solutions, or the FinTech industry.
Regional experience across the GCC, including working in a faced-paced matrix organisation.
Excellent communication skills (written, verbal, and presentation) in English; fluency in Arabic preferred.

Preferred Skills:

The ability to analyse data, troubleshoot payment issues, optimize processes, and make data-driven decisions.
Good understanding of payment systems, digital platforms, system workflows, security basics, and industry technologies.
An understanding of regional regulations across financial services or payment networks.

SME Cards Campaign Specialist PayTech Group