SME Sales Enablement Manager SME Cards

PayTech Group

Core Responsibilities and Accountabilities:

• Define and cascade SME card acquisition targets across branch, relationship management (RM), digital, and third-party channels in line with overall business objectives.
• Translate portfolio-level goals into actionable, channel-wise, and resource-level targets.
• Track performance versus targets and continuously refine acquisition plans based on funnel analytics.

2. Sales Incentive & Contest Design

• Design, implement, and manage sales incentive structures for SME sales teams, RMs, and acquisition partners to drive sustained performance.
• Conceptualize and execute sales contests and short-term campaigns to accelerate acquisition momentum, improve activation, and clear backlog.
• Work closely with HR, finance, and channel owners to ensure incentive plans are commercially viable and operationally executable.

3. Channel Coordination & Stakeholder Management

• Function as a single point of contact for SME card acquisition performance across branches, third-party agencies, and digital channels.
• Liaise with channel heads to align on targets, capacity, productivity metrics, and tactical interventions.
• Identify channel-specific issues and work with relevant stakeholders to unlock growth opportunities.

4. Sales Funnel & Process Management

• Own the end-to-end SME card sales funnel from lead generation to approval, card issuance, and activation.
• Identify and address bottlenecks across sales, credit, onboarding, and fulfilment processes that delay conversions.
• Partner with credit, operations, and product teams to streamline workflows, reduce TAT, and clear acquisition backlog.

5. Training & Capability Building

• Design and deliver structured training programs for RMs, SME sales teams, credit teams, and sales operations on:
• SME card proposition and value articulation
• Sales process and documentation requirements
• Credit policies and common approval challenges
• Develop standard sales playbooks, FAQs, and enablement materials to improve frontline effectiveness.

6. MIS, Reporting & Performance Governance

• Develop and maintain robust MIS and dashboards covering pipeline health, conversion metrics, TAT, approvals, and backlog.
• Provide regular performance updates and insights to senior management and channel heads.
• Use data-driven insights to recommend corrective actions, campaign tweaks, and process improvements.