Social Media Coordinator

Pens.com

u>Key Responsibilities/u>

Social Media Operations Support

• Support the Social Media Manager by coordinating content creator orders, including placing orders and liaising with vendors to ensure timely and seamless fulfillment.
• Identify and share emerging social media trends, including trending and on-brand sounds, creative design formats, and copywriting styles, to inspire future content and engagement opportunities.
• Build UTM tracking links for social posts to ensure accurate campaign performance reporting.
• Publish Instagram Stories as needed.
• Maintain a database of on-brand influencers and their contact information for potential future collaborations.
• Develop and update a running list of evergreen social content ideas that can be implemented throughout the global social content strategy.

Community Engagement

• Foster meaningful connections with our North America audience by writing engaging, grammatically correct, on-brand, and personality-driven responses to inbound engagements on our social profiles.
• Partner cross-functionally with teams such as Customer Care, Brand Marketing, and VOC to ensure consistent and effective community engagement.
• Proactively engage with our target audience by monitoring comment sections, mentions, and relevant hashtags for authentic interaction opportunities.
• Identify and coordinate thoughtful surprise and delight moments by gifting branded products to creators or customers.

UGC Management

• Manage the UGC rights process, including sourcing content across social media, securing usage approvals, and organizing approved assets within the content library.
• Lead our bi-monthly Instagram Story UGC series by curating templated UGC spotlights in Canva.
• Identify fresh opportunities to integrate UGC into our organic social strategy to strengthen authenticity and community connection.
• Support cross-channel teams including Email, Site, Paid Media, and Mail Order in finding approved UGC assets for use across brand touchpoints.

Measurement & Optimization

• Monitor and report trending conversations and key topics within the promotional products industry using our enterprise listening tools.
• Track, analyze, and report metrics related to engagement, sentiment, and audience growth, providing actionable insights that inform the overall social media strategy.
• Analyze competitor social media strategies and provide actionable insights and recommendations based on their successes.