Social Media Manager

Client of Hanson Search Ltd

As Social Media Manager, you will be responsible for developing and executing a comprehensive social media strategy that aligns with the company s goals and objectives. This role will focus on creating engaging content, managing social media channels, and analysing performance data to continuously refine and improve the strategy.

Key responsibilities across social strategy and content:

• Develop and implement a social media strategy to ensure consistent messaging across platforms such as LinkedIn, Instagram, Facebook, Twitter, etc.
• Curate, create, and manage high-quality content that reflects the brand s voice, values, and mission.
• Monitor and analyse social media performance, providing actionable insights to senior leadership to optimise strategies and improve engagement.
• Engage with the online community, responding to comments, messages, and inquiries to foster a positive and engaged audience.
• Stay informed about industry trends and integrate relevant updates into content.
• Collaborate with internal teams (marketing, communications, etc.) to ensure alignment of social media efforts with overall business goals.
• Develop and manage paid social media campaigns to amplify key messages and initiatives.
• Track and report on social media metrics to inform strategic decision-making.