Social Media Manager Hilton Hotels

Essential Functions:

Social Media Management: Develop creative and engaging social media strategies for each of our pages. Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, adapting content to suit different channels.

Content Creation: Plan and create monthly content calendars. Oversee, schedule and deliver content across different platforms using scheduling tools such as Sprinklr. Work together with the content creator and graphic designer to create engaging multimedia content across multiple platforms. Coordinate and manage internal and external video and photoshoots together with the content creator.

Campaign Management: Develop, launch and manage new competitions, organic and paid F&B and rooms campaigns through Meta Business Manager, and Meta Ads.

Influencer Marketing Together with the Director of Communications form key relationships with influencers and coordinate influencer visits and deliverables with internal teams when required

Community Management: Manage and facilitate social media communities by responding to social media posts and developing discussions

Campaign Performance: Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Meta insights. Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity. Analyse competitor activity. Recommend improvements to increase performance. Set targets to increase brand awareness and increase customer engagement.

Analytics & Reporting: Produce monthly activity reports including monthly KPI and others

Online Presence: Assists in ensuring our websites and 3 rd party online platforms are up to date with relevant and accurate information.

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For over a century, Hilton has offered business and leisure travellers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands . Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And our amazing Team Members are at the heart of it all!