Social Media Manager - USA Shift

Confidential Company

Job Description

Roles & Responsibilities

Desired Candidate Profile

Key Responsibilities

○ Develop, manage and implement daily, weekly, and monthly social media strategies to boost brand visibility, engagement, and audience growth.

○ Aligns on the communication goals with Marketing Manager and Creative Marketing Specialists, and presents an appropriate strategy to best get the message across on social media.

○ Creates and maintains social media content calendar (supporting the Brand’s content pillars and guidelines).

○ Gains approval, schedules and publishes.

○ Monitors community feedback in real-time, drives regular engagement with public interaction with the support of the community management team.

○ Sources unique brand and customer industry related content (posts, photos, videos, infographics); sources and leverages quality User Generated Content in social amplification efforts and ensures usage rights for all materials.

○ Ensures brand positioning and voice are fully adhered through social communications

○ Maintains current knowledge of all ongoing campaigns, events and projects and stays on top of communicating relevant topics on social channels.

○ Incorporates Social Strategy into the brand marketing plans in support of the brands’ sales strategy.

○ Produces and distributes monthly social analytics report, share key drivers of positive or negative trends, and tracks progress.

○ Update and optimize social media bios, ensuring they reflect current campaigns, events, and links.

Requirements

Qualifications:

• Bachelor’s degree in Communications, Marketing, or equivalent experience.
• Superior written and verbal communication skills – Excellent organizational skills and attention to detail.
• High-level of self-motivation and the ability to work independently while meeting deadlines.
• Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
• Proficiency in Facebook Ad Manager, LinkedIn Ads, Twitter Ads, and HubSpot’s Social Inbox.
• Understanding of the business applications of social media platforms, including Facebook, Twitter, LinkedIn, YouTube, Instagram, Google+, and others.
• Bonus experience and skills include Hootsuite, video editing, demand generation marketing, inbound marketing, SEM, and familiarity with HTML and marketing automation systems.