Social Media Marketing and Graphic Designer

GGI Group - FABULA STORES

MAIN RESPONSIBILTIES


Graphic design:


Complete graphic and advertising projects by coordinating with external agencies, art services, printers, photographers, and web developers.

Create designs, concepts, and sample layouts based on knowledge of layout principles and aesthetic design concepts.

Provide graphic design input for a wide variety of products and activities, including website updates, packaging, corporate identity, advertising, etc.

Estimate project timelines and provide cost quotations.

Develop design concepts that meet the company's needs.

Create final designs while adhering to deadlines and budgets.

Proofread and prepare designs for print production.

Collaborate with the Visual Merchandising Manager for window display designs.


Social Media & Content Creation:


Plan, create, and post high quality visual content across all social media platforms (Instagram, TikTok, Facebook, etc.).

Develop a strategic monthly content calendar aligned with campaigns, product launches, and promotions.

Post consistently on Stories and Reels; monitor and respond to comments and direct messages in a timely, professional manner.

Capture and edit photos and videos for product launches, campaigns, and behind-the-scenes moments.

Maintain brand voice and visual consistency across all digital touchpoints.


Marketing Strategy & Campaign Management:


Develop and execute integrated marketing campaigns to support store promotions, new collections, and brand initiatives.

Optimize website content for SEO, ensuring higher search visibility and organic traffic.

Assist with email marketing campaigns by designing headers, writing copy, and coordinating content.

Collaborate with external partners on performance marketing (e.g., paid ads) and provide creative input.

Track and analyze performance metrics across digital channels and marketing campaigns; present insights and recommendations.

Conduct market research and competitive analysis to inform marketing strategy and content development.

Ensure all content and communications align with branding guidelines and campaign objectives.

Stay updated on industry trends, social media tools, and marketing best practices to keep strategies innovative and effective.


SKILLS / QUALIFICATIONS


Bachelor s degree

Proven experience in graphic design, marketing, and social media management.

Strong photography and video editing skills; experience with content production for social platforms.

Familiarity with graphic design tools (Adobe Creative Suite)

Understanding of SEO and digital marketing strategies.

Excellent written and verbal communication skills.

Ability to manage multiple projects and deadlines simultaneously.

Strong organizational skills and attention to detail.

Aesthetic sensibility aligned with fashion and visual storytelling.

Experience in the fashion or retail industry is a plus.