Job Description

Roles & Responsibilities

Duties and responsibilities

Key Responsibilities:

1. User Experience (UX) Strategy & Execution

Define and continuously improve the mobile app UX roadmap, ensuring intuitive and engaging customer journeys.
Work closely with UI/UX designers to create wireframes, prototypes, and user flows that reflect a customer-first approach.
Conduct user testing, feedback sessions, and usability studies to validate design decisions.
Monitor app usability metrics (e.g., session time, screen flows, task completion rates) and optimize accordingly.

2. Analytics & Insights

Drive a data-informed culture by setting up and monitoring key performance indicators (KPIs) for mobile app usage and engagement.
Use analytics tools (e.g., Firebase, Google Analytics) to generate actionable insights.
Identify user behavior trends, drop-offs, and pain points to inform product improvements and feature development.
Translate insights into product requirements and business recommendations.

3. Customer Value Management (CVM)

Collaborate with CVM teams to segment users and personalize app experiences for different customer groups.
Leverage app analytics and customer data to design CVM-led campaigns within the mobile app (e.g., targeted offers, onboarding flows, loyalty features).
Align product strategies with CVM objectives to drive retention, upsell, and cross-sell opportunities.
Integrate app with CVM platforms for real-time targeting and performance tracking.

4. Product Management & Delivery

Own the mobile app product backlog and prioritize features based on business impact and user value.
Lead agile development teams through sprint planning, reviews, and retrospectives.
Collaborate with internal stakeholders (IT, Marketing, Customer Service) to align product goals and deliverables.
Ensure timely delivery of high-quality app releases with proper testing and QA.

5. Leadership & Collaboration

Mentor and guide junior product managers or UX analysts.
Champion digital transformation initiatives and advocate for best-in-class mobile practices.
Present findings, product updates, and strategic plans to senior leadership and stakeholders.

Qualifications & Skills:

Education:

Bachelors or masters degree in business, Computer Science, UX Design, Data Science, or related field.

Experience:

58 years of experience in digital/mobile product management, with at least 2 years in a senior or supervisory role.
Proven experience in managing end-to-end mobile app lifecycle.
Strong background in UX principles, customer journey mapping, and agile product development.
Solid understanding of CVM strategies and tools, including segmentation and personalization.

Technical & Analytical Skills:

Proficiency in app analytics tools (e.g., Firebase, Google Analytics, Mixpanel).
Familiarity with A/B testing, heatmaps, cohort analysis, and funnel tracking.
Experience working with UX/UI tools (e.g., Figma, Sketch, Adobe XD).
Understanding of mobile platforms (iOS/Android) and app store optimization (ASO).

Soft Skills:

Desired Candidate Profile

At Orange you'll be part of a dynamic team working on designing and implementing complex projects and new to market offers to fulfill customer expectations and company targets.
Deciding how to achieve function objectives on short and long terms
Work with internal stakeholders and external suppliers to identify opportunities/problems and design the solution to increase efficiency and revenue
Measure the success of the launched product and plan its ongoing day to day activations
Own new product communication and engagement Plans

Sr Supervisor, Digital Channels Product Owner Orange

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