Strategy & Marketing Manager

Talentmate

Responsibilities

• Develop and implement strategic marketing plans to achieve company objectives.
• Analyze market trends and customer insights to inform marketing strategies.
• Coordinate cross-functional teams to deliver marketing projects within deadlines.
• Manage the marketing budget and allocate resources effectively across campaigns.
• Oversee brand management efforts to ensure consistent messaging and positioning.
• Lead market research initiatives to analyze customer behaviors and preferences.
• Collaborate with sales teams to align marketing efforts with sales goals.
• Monitor competitors activities and provide strategic recommendations for improvements.
• Design and implement engaging digital and traditional marketing campaigns.
• Evaluate the performance of marketing campaigns using key performance indicators.
• Build and maintain relationships with external partners and stakeholders.
• Prepare detailed reports and presentations for senior management review.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing or strategy roles.
• Proven ability to design and implement successful marketing strategies.
• Strong analytical skills with proficiency in market research and data analysis.
• Excellent leadership skills with experience managing multidisciplinary teams.
• Outstanding communication skills, both verbal and written, are required.
• Experience with digital marketing tools and CRM software is advantageous.
• Ability to work under pressure and manage multiple projects simultaneously.
• Strong problem-solving skills with attention to detail and organization.
• Experience in budgeting and resource allocation for marketing operations.