About Sun & Sand Sports

Since its founding in 1979, Sun & Sand Sports has achieved remarkable milestones to become the Middle East's leading sports and fitness retailer. Launching with its first sports store in Al Ghurair, SSS has grown into an expansive network of stores across the UAE and the wider region, driven by a deep and genuine passion for sports, fitness, and an active lifestyle. At Sun & Sand Sports, we believe in the power of sport to inspire people to become the best versions of themselves — whether competing at the highest level or simply taking the first step toward a healthier, more active life. Our growing portfolio of the world's most loved sports, fitness, and lifestyle brands provides customers with everything they need to step up their game, from high-performance apparel and footwear to cutting-edge equipment and accessories. With a strong and growing omnichannel presence that seamlessly connects our brick-and-mortar retail stores with a dynamic online shopping platform, SSS is committed to making world-class sporting products and experiences accessible to everyone across the region as we continue to evolve and innovate on our exciting journey.