Tik Tok Strategist - Riyadh,Saudi Arabia Physics Wallah (Gulf)- Knowledge Planet

Posted on 16 Sep

Experience

2 - 7 Years

Job Location

Riyadh - Saudi Arabia

Education

Any Graduation

Nationality

Any Arab National

Gender

Female

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities


  • Develop and execute a TikTok content strategy aligned with brand goals.
  • Research trends, sounds, and formats to create engaging, viral content.
  • Plan and manage both organic content and paid TikTok campaigns.
  • Optimize ad spend to lower cost per lead and increase conversion rates.
  • Collaborate with content creators, influencers, and internal teams.
  • Track, analyze, and report performance metrics (views, leads, CPL, conversions).
  • Continuously test creative, targeting, and funnel strategies to scale growth.

Desired Candidate Profile

  • Proven experience managing TikTok campaigns (organic + paid).
  • Strong understanding of TikTok Ads Manager and lead-generation campaigns.
  • Creative eye for short-form video storytelling and trends.
  • Data-driven mindset with ability to interpret performance metrics.
  • Experience in education, ed-tech, or consumer services is a plus.
  • Good communication skills and ability to work in a fast-paced team.

Employment Type

    Full Time

Company Industry

  • Education
  • Training
  • Teaching
  • Academics

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • TikTok Content Strategist
  • TikTok Advertising
  • TikTok Engagement Strategist
  • Content Creation
  • Social Media Specialist TikTok
  • Social Media Marketing
  • TikTok Account Manager
  • TikTok Brand Manager

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Physics Wallah (Gulf)- Knowledge Planet

PhysicsWallah (PW) is India’s most loved and subscribed Edtech platform, that has gained immense popularity in a short span of time. It was established by star tutor Alakh Pandey, initially as a YouTube channel in 2014. Today, PW has emerged as India's 101st Profitable Unicorn Startup. It has garnered the trust of over 16 million students ranging from classes 6 to 12, as well as those preparing for JEE and NEET exams. It’s YouTube channels have over 32 million subscribers. Expanding its horizons, PW India is now embarking into the Gulf region and has successfully acquired KNOWLEDGE PLANET (KP), the largest test prep company in the UAE that specializes in preparing students in Class 9 to 12 for entrance exams. In the coming year, PW Gulf intends to expand its reach to Qatar, Oman, Bahrain, Kuwait and Saudi Arabia. This presents a remarkable opportunity for ambitious individuals seeking rapid career advancement and who wish to contribute to making a positive impact in the field of education.

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