Trade marketing Executive

NRTC Group Of Companies

Job Description Trade marketing Executive

Job Purpose

To plan, execute, and optimize trade marketing initiatives that drive off-take, visibility, and brand equity of the company s organic fresh food portfolio across key modern trade customers including Hypermarkets, Supermarkets, and Cooperatives.

This role bridges brand ambition and store-level reality ensuring promotions are commercially effective, operationally feasible, and flawlessly executed where it matters most: in front of the shopper.

Key Account Coverage

• Hypermarkets, Cooperatives, Supermarkets across UAE

Key Responsibilities

1. Trade Marketing Strategy & Planning

• Translate brand objectives for organic products into store-ready trade marketing plans
• Develop annual and quarterly trade marketing plans aligned with:
  
  • Sales targets
  • Seasonality of organic fresh produce
  • Retailer promotional calendars
• Define channel-specific strategies (Hyper vs Coop vs Supermarket)

1. Promotional Calendar Management

• Own and manage the customer-wise promotional calendar:
  
  • Price-offs
  • In-store activations
  • End-cap & gondola promotions
  • Leaflet & digital promotions
• Coordinate promo planning with:
  
  • Key Account Managers
  • Buyers / Category Managers
  • Internal supply chain & operations teams
• Ensure timely submission, approval, and execution of promotions

1. In-Store Activation & Execution Excellence

• Plan and execute:
  
  • Sampling activities
  • Organic awareness campaigns
  • Health & wellness themed promotions
  • Seasonal organic drives (Ramadan, Back to School, DSF, National Day, etc.)
• Ensure correct placement, pricing, POSM, and compliance with retailer guidelines
• Conduct store audits to validate:
  
  • Availability
  • Visibility
  • Promotion compliance
  • Price accuracy

1. Brand Visibility & POSM Management

• Develop and deploy trade POSM:
  
  • Shelf talkers
  • Danglers
  • Standees
  • Organic signage and storyboards
• Ensure consistent organic brand storytelling at shelf level
• Monitor POSM usage, condition, and ROI

1. Cross-Functional Coordination

• Work closely with:
  
  • Sales team (to align promotions with commercial priorities)
  • Supply Chain (to ensure promo stock availability)
  • Quality & Operations (for organic compliance messaging)
  • Finance (promo spend tracking & accruals)
• Act as the single point of coordination for trade promotions execution

1. Budget Management & ROI Tracking

• Manage allocated trade marketing budget responsibly
• Track:
  
  • Promotion costs
  • Visibility spends
  • Activation expenses
• Evaluate ROI of promotions using:
  
  • Sell-out data
  • Volume uplift
  • Incremental revenue
• Recommend optimize / stop / scale decisions based on data

1. Market & Shopper Insights

• Monitor competitor activity:
  
  • Pricing
  • Promotions
  • Visibility tactics
• Capture shopper behavior insights specific to organic products
• Share actionable insights with Sales & Marketing teams

1. Retailer Relationship Support

• Support Key Account Managers during:
  
  • Joint Business Planning (JBP)
  • Range reviews
  • Promotional negotiations
• Participate in retailer promotional events and campaigns
• Ensure brand representation meets retailer and company standards

Education & Experience

• Bachelor s degree in Marketing, Business Administration, or related field
• 2 4 years of experience in UAE in the field of
  
  • Trade Marketing
  • FMCG / Fresh Foods / Perishables
  • Modern Trade retail environment (UAE experience a must)
• Experience with organic or health-focused categories is a big plus
• Valid UAE Driving License is a mus

What do we offer:

• Competitive salary.
• Medical Insurance.
•