Trade Marketing Lead
Yassir
Employer Active
Posted on 6 Apr
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Experience
5 - 10 Years
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Key Responsibilities:
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Develop and implement trade marketing strategies aligned with business objectives and marketing plans for our different services (financial services, food, ridehailing, groceries, ).
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Set up trade marketing processes, tracking mechanisms, and reporting to measure campaign effectiveness.
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Plan, budget, and manage trade marketing initiatives to maximize ROI.
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Lead, train and supervise trade marketing animators and on-ground teams.
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Test commercial messaging, evaluate effectiveness, and optimize campaigns based on insights.
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Analyze market trends and competitor activities to identify opportunities and strategic recommendations.
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Identify partnership and co-marketing opportunities with key retailers, merchants, and service providers.
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Provide regular reporting to the Marketing Director on key performance indicators.
Desired Candidate Profile
Requirements:
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Bachelor s degree in Marketing, Business, Commercial or related field, MBA is a plus.
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5+ years of experience in trade marketing, retail marketing, or brand activation, preferably in digital, app-driven businesses or FMCG.
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Strong understanding of multi-channel marketing, both online and offline.
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Proven track record in driving awareness, app adoption, and engagement campaigns.
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Excellent project management, communication, and stakeholder management skills.
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Strong Leadership to lead animators on the ground, find the right commercial messaging and optimize process.
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Result & data driven mindset
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Creative thinker who can propose innovative campaigns in a fast-paced environment.
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Languages : arabic + bilingual in french or english
Company Industry
- IT - Software Services
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Trade Marketing Lead
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