Trade Marketing Manager

Coty

Key Responsibilities

• Develop and implement annual trade marketing plans per channel and customer.
• Align with sales and brand teams to translate brand strategies into effective customer-facing initiatives.
• Lead shopper insights and category analysis to inform trade initiatives.
• Identify the platform and market potential for sustainable growth
• Collaborate with the e-Commerce KAMs to create and manage a curated calendar of campaigns, promotions, and product launches across top retailers
• Translate regional brand plans into e-commerce tailored conceptual plans
• Serve as the primary liaison between the local brand teams and the local e-commerce sales teams
• Create, share and incorporate best practices across all Coty businesses, globally and locally
• Identify what is the optimal go to market strategy on how to win in different channels.
• Recommend brand/ assortment mix, distribution, pricing strategy and investment priorities.

Promotion Management & Channel Execution

• Collaborate with key retailers to activate brand plans and shopper marketing initiatives.
• Develop ecommerce specific promotions and packs to accelerate e-commerce growth.
• Monitor retail compliance and execution quality across touchpoints.
• Plan and track trade promotions and activities in alignment with marketing calendars.
• Evaluate ROI of campaigns and optimize future investments.
• Work closely with sales teams to identify promotional opportunities.
• Design and implement different offers to drive sell out while staying line with the brands guidelines.
• Own trade plans in collaboration with the commercial teams and aiming for profitable growth while improving market share.

Budget Management, Controls & Analysis

• Analyze trade marketing performance metrics and shopper behavior data.
• Provide regular reporting and insights to senior management.
• Propose data-driven improvements and innovation in trade execution.
• Monitor closely Trade Spend and A&CP actuals vs budgets monthly.
• Present close out reports for new launches, activations, and promotions.
• Share a quarterly recap on trade plans ROI highlighting achievements and areas for improvement.
• Consumer s insights and clear segmentation: who are our existing clients and how can we recruit new ones.
• Better understanding of the various channels and the dynamics of each channel.
• Analyse the competition, their strategy, and the winning formulas.