Trade Marketing Manager

coty

Design and implement tailored activation strategies- Develop channel-specific activation plans consistent with brand guidelines and consumer insights.- Customize promotions, campaigns, and offers for traditional, modern trade, and e-commerce channels.- Coordinate shopper marketing initiatives to drive consumer engagement and sell-out growth.

Develop and manage annual business plans - Build detailed business plans per customer and distributor for each market. - Align plans with sales targets, pricing strategies, and trade terms to maximize revenue. - Monitor performance regularly and adjust plans based on market feedback and sales data.

Analyze market and sales data to inform decisions - Lead regular analysis of sell-in and sell-out data to identify growth opportunities. - Utilize shopper insights and category analysis to refine trade marketing approaches. - Evaluate ROI of campaigns and optimize budget allocation for maximum impact.

Collaborate across teams and markets - Work closely with sales, brand, and market managers to translate brand strategies into effective customer-facing initiatives. - Support the launch of new products and innovation by integrating trade marketing plans. - Share best practices and lessons learned across Coty s global and local teams.

Ensure flawless execution in-store and at distributor level- Oversee planogram compliance, visual merchandising standards, and wall unit management.- Monitor distributor activation calendars to guarantee timely and high-quality campaign rollouts.- Engage with key retailers to implement brand plans and shopper marketing activities effectively.