Travel Retail Area Manager

Client of PlaceUp

Key Responsibilities

• Manage and develop travel retail accounts and distributors across assigned markets
• Drive sales performance in line with regional targets (sell-in, sell-out, and margin)
• Lead annual negotiations, commercial agreements, and trading terms
• Build strong partnerships with duty-free operators, distributors, and airport stakeholders

Brand & Retail Excellence

• Ensure best-in-class brand execution across fragrances and cosmetics
• Implement global and regional guidelines for merchandising, visibility, and assortment
• Oversee in-store activations, animations, launches, and seasonal campaigns
• Monitor pricing, assortments, and competitive landscape

Distributor & Market Management

• Manage and develop distributor performance against KPIs
• Align forecasts, inventory levels, and replenishment plans with supply chain teams
• Ensure compliance with brand standards, contracts, and reporting requirements
• Identify expansion opportunities in new airports or retail concepts

Team, Training & Capability Building

• Coordinate and support beauty advisors, promoters, and training initiatives
• Ensure consistent product knowledge and selling excellence
• Work closely with training teams on fragrance storytelling and product education

Planning, Analysis & Reporting

• Prepare budgets, forecasts, and market action plans
• Track performance by door, airport, and category
• Analyze sales, conversion, footfall, and promotion effectiveness
• Provide clear market insights and recommendations to regional management