UI/UX Design Manager

Puffy

You'll own end-to-end web design for Puffy.com a $1B+ e-commerce brand. Reporting directly to the CEO, you'll transform how the design team works by embedding AI into every workflow. The mandate: ship better designs, faster.

B) Core Web Design Leadership

1. Process & Team Operations: Enhance the design team's workflow from a sequential to an agile, collaborative model. Implement and lead rituals like kickoff huddles to eliminate information silos and idle time. Manage team resources, mentor designers, and foster a culture of high-velocity, high-quality output.

2. Site & LP ownership: Lead IA, wireframes, high-fidelity comps, prototypes, and motion specs for Home, Category/PLP, PDP, Cart/Checkout, editorial/education pages, and paid-media LPs.

3. Design system: Maintain tokens/components responsive to AI-generated variants while preserving brand consistency and PageSpeed.

4. Conversion Rate Optimization (CRO): Develop and execute a sophisticated roadmap of A/B tests and multivariate tests aimed at achieving and exceeding our add-to-cart conversion lift target.

5. Handoff & quality: Use Dev Mode and structured specs; partner closely with engineering for crisp builds; monitor regressions post-launch.

6. Stakeholder communication: Turn design decisions and experiment results into clear narratives for the CEO and cross-functional peers; run quarterly roadmap reviews.

What You Bring:

• 7 10 years in web design for e-commerce, including 4+ years leading, mentoring, and managing the operations of a design team.
• Expert in Figma (components, variables, Dev Mode); strong visual/motion craft and responsive design sensibility.
• Proven experience implementing GenAI tools into a professional design pipeline, with a clear understanding of prompt engineering, quality control, and brand governance.
• Familiarity with AI-shaped UX patterns: conversational search, assistant UI, recommendation modules, and their measurement.
• Comfort collaborating on experiments (A/B vs multi-armed bandits) with Growth; understands trade-offs between optimization speed and causal certainty.
• Working knowledge of WCAG 2.2 and SEO fundamentals for structured content and schema on e-commerce sites.

Who You'll Work With:

You'll lead the design function and collaborate daily with:

• CEO Direct reporting line, weekly syncs
• Growth Team Partner on A/B tests and experiments
• Engineering Ship designs with Dev Mode handoffs
• Design Team Your direct reports to mentor and develop

Our team includes alumni from Apple, Deutsche Bank, Deloitte to name a few.