Assistant Manager - Media Buying Dubai Parks and resorts

About Dubai Holding Real Estate:

Dubai Holding s real estate business has developed strategic destinations and communities that offer unique and attractive lifestyle opportunities to meet the evolving needs of Dubai s residents and visitors alike. As a master developer, we invest in sustainable infrastructure, accessibility, community amenities and family-focused facilities including community centers, mosques, schools, supermarkets and landscaping.

Our integrated real estate offering also includes a robust land sales portfolio, project management for large-scale projects, as well as top-notch facilities management services.

Key Accountabilities:

Media Planning, Buying & Agency Management

• Act as the primary day-to-day liaison with appointed media agencies, ensuring strong governance, clear communication, and timely review and approval of digital media plans to drive optimal campaign performance.
• Oversee the execution of always-on and tactical digital media campaigns across the Company s real estate portfolio, ensuring alignment with project objectives, budgets, and performance KPIs.
• Lead media briefings for ongoing campaigns, review media strategies and flighting, and approve campaign roll-out assets and ad formats across platforms.

Campaign Execution & Operations

• Support the marketing executive responsible for raising digital media projects in Oracle by coordinating documentation, approvals, and timelines to ensure seamless campaign execution.
• Coordinate with creative agencies and third-party translation partners to manage accurate and timely localization of campaign assets across multiple markets and languages.
• Support the planning and execution of OOH and DOOH media buying, including media recommendations, site selection inputs, creative adaptations, and post-campaign reporting.

Performance, Analytics & Optimization

• Partner with the Analytics team to support the development of campaign performance dashboards and attribution models using Google Analytics, Power BI, and platform-level reporting.
• Monitor live campaign performance and provide actionable insights and optimization recommendations to improve efficiency, reach, and conversion outcomes.
• Ensure media delivery is tracked against agreed KPIs, budgets, and timelines, escalating risks or underperformance where required.

Lead Management & Cross-Functional Collaboration

• Work closely with the CRM team to manage and optimize lead quality from media buying campaigns, supporting lead qualification, nurturing strategies, and conversion improvement.
• Collaborate cross-functionally with Marketing, Sales, CRM, Analytics, and external partners to ensure integrated execution and alignment across the full marketing funnel.

Innovation, Market Expansion & Best Practices

• Evaluate emerging digital platforms, ad formats, and new geographies for future media buying opportunities, providing recommendations to enhance reach and effectiveness.
• Support always-on brand amplification and boosting campaigns across social and digital platforms to sustain brand visibility and engagement.
• Stay up to date with industry trends, platform updates, and media innovations, sharing insights and recommendations to continuously evolve the Company s digital media approach.

Minimum Qualifications and Knowledge:

• Bachelor's degree in Sales / Marketing; master s degree -preferred
• Professional certifications in digital marketing/media (e.g., Google Ads, DV360, Meta Blueprint, CFI/Marketing Analytics) are an advantage.
• Strong understanding of digital media buying ecosystems (Search, Social, Programmatic, YouTube, Demand Gen, Display, Native).
• Working knowledge of real estate marketing funnels, lead generation models, and long-consideration purchase journeys.
• Familiarity with media governance, procurement workflows, and finance processes (PR/PO/Oracle or similar ERP systems).
• Understanding of analytics frameworks, attribution models, and performance measurement methodologies.
• Awareness of data privacy, consent frameworks, and digital compliance requirements (GDPR, PDPL, etc.).

Minimum Experience (number of years):

• 5 7 years of experience in digital media planning, buying, and performance marketing.
• Minimum 2 3 years working in a client-side role or in a media agency environment managing large-scale, multi-campaign portfolios.
• Proven experience managing always-on and tactical campaigns across multiple projects or brands.
• Experience within real estate, property development, retail, hospitality, or high-consideration sectors is a strong advantage.

Job Specific Skills:

• Digital media planning and buying across Google, Meta, YouTube, Programmatic/DV360, and emerging platforms.
• Campaign budgeting, forecasting, and performance optimization.
• Media briefing, agency management, and performance governance.
• Analytics and reporting using GA4, platform dashboards, Power BI, and Excel.
• Lead generation, funnel management, and conversion optimization.
• Attribution modeling and performance analysis.
• OOH and DOOH media planning fundamentals and execution support.
• Vendor and stakeholder coordination.
• Localization and translation workflow management.
• Strong documentation, process management, and approval governance.
• Familiarity with enterprise systems (e.g., Oracle, PR/PO workflows, procurement processes)