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Job Description
Roles & Responsibilities
A Day in the Life
As the Brand Advocacy Manager for Color Wow in Dubai, you will be the architect of our brand's social media presence and community engagement. Reporting to the Brand Business Leader, you will own the relationship with influencers and our e-community, making Color Wow the most talked-about name in haircare across the UAE.
Your key responsibilities will be to:
- Shape the Strategy: Define and execute a localized social media and advocacy strategy that aligns with global guidelines and resonates with the UAE market.
- Lead Influencer & Community Activation: Identify, build relationships with, and activate a diverse network of influencers and content creators, managing campaigns from concept to execution.
- Create Engaging Campaigns: Develop and manage buzz-worthy social media campaigns and O+O (Online + Offline) advocacy events that capture attention and drive conversation.
- Drive with Data: Monitor, analyze, and report on campaign performance, using data-driven insights to optimize ROI and demonstrate the value of your advocacy programs.
Desired Candidate Profile
You are a creative and strategic thinker with a deep understanding of the social media landscape in the Middle East. You thrive in a dynamic environment and have a natural talent for building authentic relationships and vibrant online communities. You are aligned with L'Or al's entrepreneurial culture and have the potential to grow with us.
You're a great match if you possess skills in:
- Advocacy Strategy Design: Crafting impactful strategies that build brand love and engagement.
- Social Media Trends Activation: Staying ahead of local and global trends and leveraging them for the brand.
- Influencer Management: Identifying, nurturing, and collaborating with influencers to create authentic content.
- Community Management: Building and activating vibrant online communities that foster loyalty.
- Data-Driven Decision Making: Using analytics to measure success and inform your strategic choices.
Company Industry
Department / Functional Area
Keywords
- Brand Advocacy Manager - Color WOW
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Loreal
L Or al is present in 150 markets on five continents. For more than a century, L Or al has devoted itself solely to Create beauty that moves the world ; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. At L'Or al Professional Products Division, we have more than 115 years of avant-garde to define the present and shape the future of professional beauty. We are an open space for innovation and technology while we take care of the planet, creating more hope and less waste, we create as unique experiences in every channel, just as unique as you are. We are the cutting edge.
https://careers.loreal.com/en_US/jobs/JobDetail/Brand-Advocacy-Manager-Color-WOW/233945
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