Brand Manager - Devialet Chalhoub Group

What you'll be doing

We are seeking a high-performing Brand Manager to lead Devialet s brand, retail, and channel growth across the region. The role blends brand ownership with hands-on commercial execution across Devialet boutiques, select premium resellers, and online channels.

Your responsibilities will be to:

Own the annual brand plan, positioning, and calendar for Devialet across the region.
Localize global guidelines across retail, e-commerce, and partners while protecting brand equity.
Define product launch roadmaps, pricing ladders, and hero SKU focus by market.
Track brand health, NPS, share of voice, and competitor moves to steer strategy.
Drive LFL growth, ATV, UPT, conversion, and CRM capture across Devialet boutiques.
Partner with Store Managers on targets, rostering, training, and weekly performance
reviews.
Plan store events, clienteling activations, and VIP outreach with measurable ROI.
Build and grow business with select premium resellers and top e-tail partners.
Set sell-in targets, negotiate assortments, MDF, and display agreements.
Lead joint business plans, quarterly reviews, and demand forecasting to improve DOS and OSA.
Ensure brand visibility in partner doors through fixtures, VM, and demo readiness.
Own the trade marketing calendar across boutiques and premium resellers.
Plan MDF allocation, in-store campaigns, POSM, fixtures, and promoter programs.
Standardize door lists, visibility KPIs, compliance audits, and campaign scorecards.
Brief, produce, and track assets and materials, optimizing cost and impact.
Own the online P&L across brand.com and key e-commerce partners.
Plan campaigns, promotions, and content to drive sessions, CVR, AOV, and ROAS.
Manage performance marketing with agencies to optimize search, social, display, and
affiliates.
Oversee PDP excellence, ratings and reviews, and merchandising on partner platforms.
Improve S&OP, forecasting accuracy, and inventory turns.
Build dashboards for revenue, mix, DOS, promo ROI, and marketing effectiveness.
Align closely with Finance, Supply Chain, CRM, and Global Brand to land plans on time.
Coach junior team members and field staff.
Represent Devialet at key trade shows, partner reviews, and regional events.
Run training for product storytelling, demo excellence, and clienteling.

What you ll need to succeed

Bachelor s degree. 5+ years in brand or category management, sales, or business
development in luxury tech, premium audio, or consumer electronics.
Proven success growing own retail and premium reseller channels.
Strong brand ownership with commercial acumen.
Excellence in key account management, negotiation, and demand planning.
Data-driven mindset with solid command of Excel and dashboards.
Strong communication, presentation, and cross-functional leadership.
Experience across UAE and KSA with top distributors, premium resellers, and e-commerce partners.
Trade marketing and retail VM experience, including fixtures and promoter programs.
Familiarity with performance marketing, analytics, and PDP best practices.
Arabic and or French is a plus.