Brand Marketing Manager

Ounass

What You Will Be Doing

• Own and evolve the Ounass brand strategy, ensuring it is consistently reflected across all channels, campaigns, and communications.
• Develop and lead integrated brand marketing campaigns that build awareness, increase emotional connection, and drive long-term equity.
• Increase brand consideration by planning and executing digital-first brand marketing activations, and measuring success through brand lift studies and audience impact metrics.
• Lead cross-functional 360 campaigns in collaboration with Creative, Trade, CRM, PR, Content, and Buying teams.
• Manage and report on the full brand marketing budget, ensuring efficiency and ROI across media, production, partnerships, and activations.
• Oversee influencer collaborations, talent partnerships, VIP seeding strategies, and cultural brand moments (e.g. Ramadan, Art Week, Fashion Week).
• Supervise social media brand strategy and growth in partnership with the Organic Social Media Manager and team, ensuring cohesion with brand direction and campaign moments.
• Act as brand guardian, maintaining excellence in tone of voice, creative expression, and visual identity across all marketing and communication assets.
• Leverage data, consumer insight, and performance metrics to inform future brand initiatives and storytelling strategies.

What we are looking for?

• 7+ years of experience in brand marketing, with at least 3 years in a managerial or leadership role.
• Strong background in luxury or fashion marketing is essential; experience in both traditional retail and digital-first environments preferred.
• Proven success leading cross-functional campaigns, influencer programs, experiential activations, and digital brand storytelling.
• Deep understanding of the GCC customer and regional cultural moments.
• Strong knowledge of digital brand marketing tactics, tools, and channels including paid media, brand lift studies, and online campaign planning.
• Proven track record managing multi-million media budgets across multiple channels and reporting on performance KPIs.
• Experience leading agency relationships and external vendor management.
• A strategic thinker who can translate business objectives into creative, measurable brand outcomes.
• Inspirational team leader with experience managing, mentoring, and growing cross-functional marketing talent with measurable team performance improvements.
• Exceptional communication and stakeholder management skills.
• Experience with AR/VR marketing applications for luxury fashion
• Understanding of Web3, NFTs, and metaverse marketing opportunities
• Experience with AI-powered personalization and customer journey optimization
• Understanding of livestream commerce and social commerce strategy

Whats in it for you..

• The chance to work in a fast-paced, innovative e-commerce environment.
• Opportunities for growth and development in the beauty industry.
• A supportive team culture that values creativity and excellence.