BTL MARKETING EXECUTIVE

Confidential Company

Multiple VacanciesEmployer Active

Posted 8 hrs ago

Experience

2 - 5 Years

Job Location

Sohar - Oman

Education

Bachelor of Business Administration, Any Graduation

Nationality

Indian

Gender

Male

Vacancy

2 Vacancies

Job Description

Roles & Responsibilities

  • Plan and execute store-level marketing campaigns and promotional activities.

  • Coordinate in-store activations, seasonal campaigns and customer engagement activities.

  • Build relationships with residential communities, societies, schools, corporates, and local associations for conducting events and promotional activities.

  • Organize society activations, roadshows, sampling activities, and awareness campaigns to drive footfall to stores.

  • Develop strategic alliances with local businesses, gyms, salons, schools, and community groups for co-branded promotions and customer acquisition initiatives.

  • Identify and coordinate with local influencers and micro-influencers for store promotions and campaigns.

  • Drive loyalty app registrations through activations, kiosks, outdoor events, and in-store engagement.

  • Coordinate flyer distribution campaigns and monitor effectiveness.

  • Conduct customer feedback collection activities and share actionable insights with management.

  • Coordinate with vendors, agencies, printers, promoters, and event suppliers.

  • Track campaign performance, footfall impact, app registrations, and event ROI.

  • Monitor competitor activities and suggest innovative BTL ideas.

Desired Candidate Profile

  • Minimum 3 years of experience in BTL Marketing, preferably in Retail/FMCG/Fashion/Jewelry industry.

  • Strong understanding of local Oman OR GCC market and consumer engagement activities.

  • Experience in event management, activations, promotions, and community marketing.

  • Good networking and communication skills.

  • Ability to manage multiple activities and vendors simultaneously.

  • Creative mindset with strong execution capability.

  • Proficient in MS Office and basic reporting tools.

  • Willingness to travel across Oman stores and event locations.

  • Oman Driving License will be an added advantage.

  • Knowledge of influencer marketing and social media coordination is a plus

Employment Type

    Full Time

Company Industry

Department / Functional Area

Keywords

  • Event Planning
  • Brand Executive
  • Experiential Marketing
  • Promotional Strategies
  • Marketing Coordinator
  • Campaign Management
  • Brand Communication
  • BTL Marketing Specialist

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Confidential Company

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