Digital Marketing Specialist

SAIID KOBEISY

Key Responsibilities

• Develop and implement data-driven digital marketing campaigns aligned with brand objectives, seasonal launches, and collections.
• Manage and coordinate paid media campaigns (Google Ads, Meta, retargeting platforms) to drive traffic, conversions, and brand awareness.
• Act as the main point of contact with the media buying and performance agency, coordinating campaign planning, execution, optimization, and reporting.
• Coordinate ad planning, budget allocation, tracking, and changes with agencies, ensuring accuracy and efficiency.
• Ensure cross-platform campaign consistency across ads, social media, newsletters, and the website.

2. Social Media Management & Community Engagement

• Oversee daily management of social media platforms including Instagram, Facebook, TikTok, and LinkedIn.
• Plan, schedule, and publish engaging content that reflects the brand s identity, values, and collections.
• Coordinate with the Art Director and design team to receive posting grids and ensure visuals meet brand and quality standards.
• Write captions aligned with brand tone and luxury positioning.
• Monitor community engagement, respond to comments and messages, and nurture a high-end digital audience.
• Manage Instagram Stories, including PR, bridal, and brand-related content, ensuring correct formatting and use of templates.
• Conduct quality checks on all social media visuals prior to posting or sharing with agencies.

3. Email Marketing & CRM Coordination

• Create and manage email marketing campaigns, newsletters, and automated flows aligned with CRM segmentation and customer behavior.
• Coordinate with the newsletter agency for subject line proposals, creative reviews, feedback, approvals, and final execution.
• Collaborate with CRM and e-commerce teams to support personalization strategies.
• Perform A/B testing on subject lines, visuals, and CTAs to improve open rates and conversions.

4. Analytics, Reporting & Performance Tracking

• Track, analyze, and report on KPIs and ROI across digital channels (paid media, social, email, website).
• Compile and share monthly performance reports with clear insights and recommendations.
• Request, review, and consolidate performance reports from agencies and platforms (e.g., Meta, Google, AdRoll, Criteo).
• Stay up to date with digital trends, platform updates, and emerging tools, particularly within luxury and fashion marketing.

5. Coordination & Administrative Responsibilities

• Liaise with internal teams (sales, PR, studio, wholesale, e-commerce) and external partners to ensure alignment and timely delivery of marketing activities.
• Handle urgent or last-minute marketing and website updates when required.
• Perform monthly reconciliation of marketing-related expenses and credit card charges.
• Consolidate and translate stakeholder requests into clear briefs or actionable tasks for agencies or internal execution.