Field Marketing Coordinator
Rimini Street
Employer Active
Posted on 29 Oct
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Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Execution of the marketing plan in ME
Drive and implement the optimal mix of marketing programs; use data to identify the most effective channels and calls to action for the region
Work closely with the corporate PR team & local distribution houses to coordinate media/analyst activities
Manage and execute all logistics for marketing events and conferences in the region
Execute field marketing programs such as RSI executive briefings, seminars,client/prospect dinners, live/on-demand webinars, etc.
Collaborate with corporate marketing and Sales to plan and roll out campaigns and lead nurturing for the region
Source and manage local vendors for marketing program execution such as direct mail, etc.
Manage local translations and the translation agency, ensuring the best quality of work
Support Global Client Engagement with regional user groups & program deliverables
Provide guidance on local marketing messages and material, website, campaign concept and creativedevelopment to ensure effectiveness for the region
Facilitate and track lead distribution and follow up activities with the SDR and Sales teams
Analyze, track and measure campaigns; report metrics and overall ROI to internal stakeholders
Manage project timelines, quality issues, resources, SOW (scope of work) / budget
Monitor and report effectiveness of marketing communications
Work with Sales to build target account lists based on data/intelligence
Understand marketing automation technologies across the entire lead nurturing process
Build client relationship and support client marketing effort to improve retention and upsell
Desired Candidate Profile
Proven track record in B2B marketing, with at least 3 years of experience in the software IT services industry, focusing on the Middle East market.
- Fluency in English with strong written, editing and oral communication skills.
- Professional working proficiency in Arabic a plus
- In depth knowledge of the Middle East market and third- party vendors/agencies to partner with
- Previous field marketing responsibility for ME is essential
- Ability to track, measure, analyze and communicate metrics essential
- Experience with marketing automation tools and CRM systems such as SFDC, Marketo, Qlik.
- Strong event management background.
- Hands-on approach, able to manage both planning and execution across multiple priorities.
- Highly self-motivated individual who enjoys working in a team environment
- Tenacious problem solver with a strong work ethic, sense of urgency and desire to succeed
- Ability to work within a complex matrix organization with executive management, customers, media plus internal/external stakeholders
- Demonstrative lead generation results that translate into sales revenue
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Rimini Street
Rimini Street, Inc. (Nasdaq: RMNI), a Russell 2000 Company, is a global provider of end-to-end enterprise software support, management and innovation solutions and the leading third-party support provider for Oracle, SAP and VMware software. Our comprehensive portfolio of unified solutions help run, manage, support, customize, configure, connect, protect, monitor, and optimize enterprise application, database and technology software, enabling our clients to achieve better business outcomes, significantly reduce costs and reallocate resources towards strategic projects. The Company has signed thousands of contracts with Fortune Global 100, Fortune 500, midmarket, public sector and government organizations who selected Rimini Street as their trusted, proven mission-critical enterprise software solutions provider and achieved better operational outcomes, realized billions of US dollars in savings and funded AI and other innovation investments.