SEO Responsibilities
What You ll Be Doing
Strategize and execute on-page SEO optimizations, including metadata, site structure, keyword targeting, and internal linking.
Audit and analyse SEO performance, identify issues & root-causes, and experiment with rigorous approaches and measurement methods (A/B tests, data analytics) to improve performance at scale.
Manage local SEO initiatives such as localization, h reflang, and geo-targeting to maximize visibility across multiple CIS markets.
Regularly monitor organic traffic trends, run site audits, and identify opportunities for improvement.
ASO Responsibilities
Manage multiple app store listings (Google Play, App Store) for CIS region, ensuring metadata, visuals, and descriptions are optimized for visibility and conversion.
Conduct keyword research for app store optimization and track rankings, reviews, and sentiments to identify opportunities for improvement.
Test and optimize creatives (icons, screenshots, descriptions) to improve app conversion rates.
Monitor app store algorithm updates and adjust ASO strategies accordingly.
Cross-Functional & Reporting
Create data dashboards for weekly & monthly reports on rankings across top keywords, reviews, and sentiments across search engines (Google, Yandex), app stores (App Store, Google Play).
Own and drive your projects across content, product, and paid marketing teams to achieve growth KPIs
Identify and share insights on user behavior, funnel performance, and regional opportunities.
What We Look For In You
3 5 years of hands-on experience in SEO and/or ASO, ideally in high-growth or competitive industries (crypto, fintech, e-commerce, gaming, etc.).
Solid understanding of on-page SEO, keyword research, app store algorithms, and conversion funnels.
Familiarity with SEO tools (Google Search Console, GA4, Ah refs, SEMrush, Yandex Metrica) and ASO tools (AppTweak, SensorTower, App Radar, or similar).
Analytical mindset with the ability to interpret data and turn insights into actions.
Strong organizational and execution skills; comfortable managing multiple priorities in a fast-paced environment.
Excellent communication skills in English; Russian language proficiency required (Ukrainian/Kazakh/other CIS languages are a plus).
Bachelor s degree in Marketing, Business, Communications, or a related field.
Nice to Have
Bonus points if you have previously worked at a crypto exchange!
Experience working across time zones and cross-cultural teams
Passionate about blockchain technology and the crypto payments space
Perks & Benefits
Competitive total compensation package
L&D programs and Education subsidy for employees' growth and development
Various team building programs and company events
