Growth Marketing Manager

Client of James Douglas Middle East

Our client is seeking a Growth Marketing Manager to design and execute their demand generation engine. In this role, you will own the strategy and execution of multi-channel campaigns across outbound, paid media, and content, to build a predictable pipeline. You will collaborate closely with Sales, Product, and Leadership to position our client effectively, optimize the funnel, and unlock growth across key regions. This is a hands-on role for a strategic marketer who thrives in a high-ownership, data-driven environment - someone who is excited to experiment, iterate quickly, and scale what works.

Key Responsibilities

• Own the full lead-to-opportunity funnel, from ICP definition to campaign execution.
• Design and run targeted campaigns across outbound, paid, and content to generate
• pipeline.
• Align closely with Sales on targeting, messaging, and hand-off quality.

2. Outbound and Account-Based Marketing

• Build multi-touch sequences for top accounts across email, LinkedIn, and phone.
• Test and iterate messaging to improve engagement and response rates.
• Collaborate with Sales to build ABM playbooks by industry and region.

3. Paid Acquisition

• Manage and optimize LinkedIn Ads and Google Ads to maximize ROI.
• Track CPL and CAC to ensure acquisition efficiency while scaling reach.
• Continuously test creative, messaging, and targeting.

4. Content Marketing and Brand Positioning

• Develop and maintain a content calendar focused on our key personas and pain points.
• Repurpose long-form content (case studies, blogs) into assets for outbound, social, and paid.
• Contribute to our clients voice in the market through thought leadership and education.

5. Data, Automation, and Reporting

• Own campaign performance dashboards and marketing attribution in Salesforce and other systems.
• Use enrichment, automation, and AI tools to improve targeting and efficiency.
• Share weekly insights with cross-functional teams to drive decisions.