Head of Marketing

DB Financial

The Head of Marketing will oversee the full marketing function, leading a high-performing team and guiding all digital, brand, and growth initiatives across the organization. This role requires a strategic leader with strong executional capabilities someone who can set the vision, build scalable marketing frameworks, and ensure consistent brand presence regionally and internationally.

You will work closely with C-level leadership to define marketing strategy, drive measurable business impact, manage budgets, and position the company as a leading global player in the financial services and investment sector.

Key Responsibilities:

Marketing Strategy & Leadership

• Develop and execute comprehensive marketing strategies that fuel brand growth, customer acquisition, and market expansion.

• Lead and mentor the marketing team, ensuring alignment with organizational goals.

• Own the marketing budget, forecast performance, and optimize resource allocation across channels.

Campaign Management & Growth Initiatives

• Oversee planning and implementation of integrated digital, social, and offline campaigns.

• Drive performance marketing and demand generation initiatives in collaboration with sales and product teams.

• Ensure robust campaign frameworks, governance, and quality standards across regions.

Brand & Content Leadership

• Strengthen and evolve the global brand identity, ensuring consistency across all touchpoints.

• Lead content strategy and oversee creation of high-impact marketing assets (videos, blogs, newsletters, landing pages, social content).

• Support corporate and employer branding to elevate the organization s reputation.

Market Insights & Strategic Planning

• Conduct and oversee market and competitive analysis to identify trends, customer behavior, and emerging opportunities.

• Provide strategic recommendations to senior leadership on positioning, product marketing, and new market entry.

• Adapt and localize marketing strategies for MENA and international markets.

Events, Partnerships & External Relations

• Oversee planning and execution of events, expos, sponsorships, and partnerships.

• Manage relationships with external agencies and partners to maximize campaign impact and operational efficiency.

Performance Analytics & Reporting

• Establish data-driven methodologies to measure campaign effectiveness (traffic, leads, CAC, ROI, engagement).

• Utilize analytics tools to optimize performance and guide strategic decisions.

• Deliver executive-level weekly/monthly reports with actionable insights.