Head of Marketing

Client of NicheHR Global

Position Overview

As the Head of Marketing, you will lead all marketing functions, from brand strategy to performance marketing, digital growth, content, and innovation. You ll shape the marketing vision, build and lead a high-performing team, and play a critical role in positioning the brand as a market leader in Egypt and beyond.

Key Responsibilities

• Develop and execute a comprehensive, multi-channel marketing strategy aligned with the brand's growth goals.

• Build and lead a world-class marketing team, including brand, digital, creative, communications, and trade marketing functions.

• Oversee the development and execution of brand campaigns, influencer programs, and digital activations that drive brand awareness and loyalty.

• Leverage market research, data, and consumer insights to guide decision-making and uncover new opportunities.

• Own the full marketing budget and ensure effective allocation for maximum impact and ROI.

• Drive innovation across new product launches, packaging, positioning, and customer engagement.

• Collaborate closely with leadership, sales, product development, and retail partners to ensure cohesive go-to-market plans.

• Act as the brand's voice in the market participating in key industry events, partnerships, and media engagements.