Head Of Marketing WOMEN FIRST L.L.C -FZ

Job Title: Head of Marketing

Location: Riyadh, KSA

Key Responsibilities:

Marketing Strategy & Planning

• Develop and implement a robust marketing strategy tailored to the Kingdom, aligned with business goals and regional direction.
• Collaborate with business unit heads and vendors to prioritize campaigns and marketing investments.
• Monitor budgets, performance, and ROI across all programs.

Partner & Channel Marketing

• Plan and execute co-branded campaigns with key technology vendors and channel partners.
• Support channel development through enablement programs, training sessions, and incentive structures.
• Work closely with sales teams to drive partner engagement and revenue growth.

Demand Generation

• Conceptualize and roll out campaigns targeting end customers across SMB, mid-market, enterprise, and public sector segments.
• Drive leads, pipeline growth, and partner-sourced opportunities.
• Leverage events, webinars, workshops, and account-based marketing tactics.

Events & Brand Activation

• Lead our Brand participation in strategic events and local roadshows.
• Design memorable brand activations that reflect the Company's leadership in technology enablement.
• Work with vendors to amplify their presence in KSA through physical and digital experiences.

PR & Local Positioning

• Manage media relations and drive Company's visibility in the Saudi market through PR outreach and strategic communications.
• Develop locally relevant narratives and thought leadership content in coordination with regional brand teams.
• Ensure our Brand is positioned as a trusted advisor and strategic partner across industries and audiences.

Team Leadership & Collaboration

• Lead a local marketing team and collaborate cross-functionally with sales, product, and regional marketing counterparts.
• Foster a culture of creativity, agility, and performance.
• Represent KSA marketing priorities in regional forums and contribute to long-term planning.