Head of Marketing - Luxury Fashion

Client of Business Lobby

Responsibilities

• Design and implement the annual global marketing strategy across all brand divisions.
• Enhance and reinforce the brand s presence within the luxury segment, ensuring alignment with creative vision and commercial objectives.
• Perform market research and competitive benchmarking to uncover regional growth opportunities.

2. Marketing Campaign Management

• Direct the planning, execution, and performance evaluation of seasonal marketing campaigns.
• Manage comprehensive 360 campaign deployments, including digital platforms, retail activations, advertising initiatives, and experiential marketing events.
• Guarantee the timely rollout of marketing assets in coordination with collection launches and key brand milestones.

3. Digital Marketing & E-Commerce Growth

• Lead the overall digital marketing roadmap, including paid media strategy, social media content direction, and CRM initiatives.
• Support e-commerce marketing efforts aimed at customer acquisition, retention, and conversion optimization.
• Partner with internal stakeholders to enhance customer journeys and strengthen loyalty programs.

4. Retail & Wholesale Marketing

• Develop customized marketing initiatives to boost boutique performance, client engagement, and sell-through rates.
• Establish co-marketing collaborations with strategic partners, retailers, shopping malls, and regional distributors.
• Define in-store experience standards and provide brand toolkits to maintain consistency across global markets.

5. Team Leadership & Cross-Functional Collaboration

• Lead, guide, and develop the marketing team.
• Collaborate closely with the Communications Manager to ensure unified brand messaging, while PR and Media remain under Communications responsibility.
• Oversee partnerships with creative, digital, PR, and media buying agencies.

6. Budget & Performance Management

• Develop and supervise the annual marketing budget.
• Monitor campaign KPIs, ROI, and performance tracking dashboards.
• Report marketing performance insights and business impact to senior leadership.

Skills

• Strong aesthetic judgment aligned with luxury fashion standards.
• Strategic mindset combined with hands-on execution capability.
• Outstanding communication, presentation, and leadership skills.
• Analytical and data-oriented decision-making approach.
• Innovative thinker with strong awareness of global industry trends.