Head of PR & Communications

Client of Salt

UAE-Dubai
Permanent

Our client is seeking an experienced and proactive Head of PR & Communications to lead across a diverse portfolio of Events and Conferences. This role is pivotal in driving strong visitor and exhibitor engagement through impactful media relations, high-quality content, and strategic PR campaigns.

Key Responsibilities

• Develop and execute annual PR programmes for each event, including news releases and media briefings aligned with show schedules.
• Define and implement annual key messages for every exhibition, ensuring consistency across all communications.
• Act as the primary contact for external PR agencies, overseeing performance and ensuring delivery to the highest standards.
• Build and maintain strong relationships with key exhibitor groups, visitor associations, and media representatives.
• Leverage trade press and barter agreements to secure compelling pre- and post-show editorial coverage.
• Produce polished media materials that reflect the brand s standards and messaging guidelines.
• Manage the on-site press office during exhibitions, hosting media and generating maximum exposure throughout the event.
• Prepare and brief spokespeople with speeches, Q&A documents, and key talking points for media engagements.
• Deliver regular performance reports to senior leadership on PR impact and outcomes.
• Provide support for international exhibitions as required, including press releases and media events.
• Collaborate with senior management to shape and execute corporate communications strategies that position the business for growth and expansion.

About You:

• Minimum of 5 years PR experience, with at least 3 years based in the Middle East.
• Proven experience in stakeholder management and relationship building.
• Strong track record in briefing, managing, and monitoring external PR agencies.
• Excellent writing, editing, and storytelling skills with the ability to craft impactful messaging.
• Confident in managing media relations, press conferences, and high-profile communications.

This is an exciting opportunity to take ownership of PR across a leading events portfolio, working with international teams, high-profile industry stakeholders, and top-tier media. You ll play a key role in shaping communications that engage diverse audiences and position the business as a market leader.