Head Of Trade Marketing

Michael Page

We are partnering with one of the UAEs most established FMCG distributors - a business with decades of heritage and a reputation for reliability, long-standing brand partnerships and deep market access. With a strong presence across modern trade and food service athe company represents a diverse portfolio of global household names across food, beverage and personal care categories. Known for its operational excellence and trusted relationships with both retailers and brand principals, this organization plays a pivotal role in driving category growth and execution across the region.

Job Description

• Lead the annual trade marketing strategy across all channels, aligning brand objectives with customer needs to drive sell-out
• Localize global brand and category strategies into impactful, channel-specific in-store plans and activation calendars
• Oversee the development, production and timely deployment of POS materials, promotional tools and visibility assets
• Collaborate with sales and key accounts to build and execute joint business plans, promotions and tailored retail programs
• Monitor ROI and effectiveness of campaigns, ensuring commercial impact and budget efficiency
• Act as the main point of contact for brand principals on all trade marketing matters, ensuring alignment and execution excellence
• Lead, mentor and develop the trade marketing team while building broader internal capabilities across customer and shopper marketing
  
  

The Successful Applicant

• 8-15 years of experience in Trade Marketing, Shopper Marketing, or Sales within FMCG - ideally with both brand and distributor exposure.
• Proven success in in-store activation, customer engagement and retail campaign execution.
• Strong understanding of the UAE and GCC retail landscape.
• A commercial mindset with strong project management skills and cross-functional leadership experience.
• Fluent in English; Arabic is a plus.