Keyade Performance Manager

Keyade

Role Summary and Impact

As a Performance Account Manager, you will lead Paid Search strategy and execution for one of our largest clients. Working within a 4-person team, you will be responsible for account leadership, campaign performance, strategic planning, and innovation through data and automation. This is a hands-on role, ideal for someone passionate about Paid Search and capable of linking it directly to business impact.

Key Responsibilities:

Operational Excellence and Analysis:

• Plan, launch, optimize and own end-to-end campaigns across Google Search, Performance Max, Demand Gen, and Microsoft Ads, covering everything from best-in-class campaign structures, keyword strategy, audience segmentation, ad copy/creative testing, and bid strategy setup to performance analysis, product and category performance, and ongoing campaign refinement.
• Leverage Smart Bidding, Audience Targeting, and AI-driven automation to scale efficiently
• Strong command of core Paid Search nuances (Impr share, CPC, CTR, Quality score, match type, bid strategies) and its impact.
• Exemplary time management skills, able to prioritize and work well under pressure.
• Adhere to all agreed upon processes, work with the team for full adoption and work closely with the client to improve these.
• Leverage data analysis capabilities to glean actionable insights, enhancing strategy and client outcomes happy to look into deep and granular details to gain insight.
• Demonstrate proficiency in Google Analytics 4 (GA4) for in-depth performance analysis and reporting.
  
  

Client Leadership and Strategic Management:

• Adopt a continual test and learn approach to Paid Search activities, with a strong understanding of different testing frameworks.
• Keep up to date with the latest developments and updates in Paid Search.
• Ensure client satisfaction by focusing on high-quality deliverables, effective communication, and adherence to service level agreements (SLAs).
• Cultivate a culture of continuous improvement by sharing best practices and insights across the team.
• Always think and evaluate situations from the clients perspective, consistently communicating with stakeholders to deliver effective solutions and strategies.
• Build trust-based relationships, challenging the status quo to provoke client business development and implement new ideas.
• Lead automation-based initiatives on platforms like Google Ads and SA360, sharing knowledge and best practices within the team.
• Strategically nurtures relationships with key decision-makers by helping them successfully navigate through critical business changes and address complex issues in their businesses.
  
  

Account Leadership and Quality Assurance:

• Anticipate client needs and set up processes to meet these expectations, taking full responsibility for search best practices within assigned accounts.
• Serve as the primary liaison between clients and Google / Bing, offering data-driven strategic advice and managing test implementations.
• Take accountability for budgets and performance targets, focusing on consistently achieving clients targets.
• Develop ways of working that maximize client output whilst minimizing operational input.
  
  

Job Requirements:

• Minimum of 4 years of experience in performance marketing with a focus on SEM.
• Proficiency in Google, Bing, Facebook, Snapchat, TikTok, and Twitter ads with a focus on Google Ads and SA360.
• Demonstrable experience in managing multiple accounts, with full ownership of budgets and targets.
• Ability to deliver high-quality work leading to positive client outcomes.
• Experience in identifying and solving challenges through effective leadership.
• Proven organization and attention to detail skills
• Experience nurturing junior digital staff and enhancing their growth.
• Deep understanding of the digital ecosystem, tracking, tech stack, and measurement.
  
  

About You:

• A real passion for Paid search is required for this role, this is not a broad role, it is a senior paid search specialist role able to map paid search to business challenges.
• Future Facing approach and curiosity, Paid Search is changing, and this role is about preparing our client for that change and leveraging data and testing to prove success.
• Expertise in Paid Search, demonstrated by a proven record of accomplishment of driving performance for clients.