Lens Care Category Manager

ZEISS Group

Your Role

Reporting directly to the Managing Director, ZEISS Vision Care Middle East & Africa, you will have full end-to-end ownership of the Lens Care category across MEA. Your mission is to transform Lens Care from a limited, opportunistic business into a structured, scalable, and profitable retail-driven category.

The role will involve:

• Defining and driving the MEA Lens Care category strategy, including portfolio structure, market prioritization, and growth roadmap

• Owning the Lens Care product portfolio across MEA, including assortment definition, lifecycle management, SKU rationalization, and retail readiness

• Actively developing and expanding retail distribution across supermarkets, pharmacies, electronics retailers, specialty retail, and e-commerce

• Leading commercial negotiations, partner acquisition, and joint business planning with key retail accounts, distributors, and buying groups

• Owning category-level sales targets, revenue growth, distribution coverage, and retail execution standards across the region

• Designing and deploying retail-focused go-to-market strategies, including pricing, shelf strategy, merchandising, promotions, and in-store activation

• Developing e-commerce and omnichannel growth strategies, including online assortment, repeat-purchase models, and alignment with physical retail

• Defining advertising and paid media strategies to drive retail sell-out, visibility, and repeat purchase, with clear ROI and performance KPIs

• Monitoring performance through structured dashboards, driving corrective actions, and scaling best practices across MEA

• Acting as the regional business owner for Lens Care, ensuring alignment with ZEISS brand positioning, quality standards, and governance requirements