Manager Sponsorships Sales

Esports Foundation

Duties and Responsibilities

China-Focused Sponsorship Development & Revenue Generation

• Identify, pitch, and secure sponsorship deals with Chinese brands, agencies, platforms, and holding groups.

• Build market-specific sponsorship proposals tailored to Chinese brand objectives, consumer behavior, media platforms, and regulatory considerations.

• Lead negotiations with Chinese partners, ensuring commercial terms align with both local market expectations and EWC s global commercial framework.

• Maintain a strong pipeline of China-based prospects and actively convert opportunities into long-term partnerships.

China Market Account Management & Campaign Execution

• Act as the primary point of contact for Chinese sponsors, ensuring clear communication, cultural alignment, and trust-based relationships.

• Support onboarding of Chinese partners into the EWC ecosystem, coordinating closely with internal teams to localize activations where required.

• Oversee delivery of sponsorship rights and activations relevant to the Chinese market, including digital, content, platform-specific, and on-site integrations.

• Ensure campaigns respect local platforms (e.g., Chinese social, streaming, and media environments) while maintaining EWC brand consistency.

• Provide structured reporting on performance, ROI, and partner satisfaction to senior stakeholders.

Strategic Growth & Market Expertise

• Serve as an internal subject-matter expert on the Chinese esports and sponsorship landscape, advising on market trends, competitive benchmarks, and brand expectations.

• Monitor developments across Chinese esports, gaming, media, and sponsorship markets, including regulatory, platform, and audience trends.

• Contribute to shaping EWC s China market entry and growth strategy from a sponsorship and partnerships perspective.

• Conduct data-driven research to identify high-potential Chinese sponsors aligned with EWC s long-term vision.

Education and Experience

• Bachelor s degree in Business, Marketing, Sports Management, or a related field.

• 6+ years of experience in sponsorship sales and partnerships with direct responsibility for the Chinese market.

Knowledge, Skills, and Abilities

• In-depth understanding of the esports industry with professional experience preferred, demonstrating familiarity with industry trends, key players, and competitive dynamics.

• Experience within the traditional sports market is a plus.

• Deep understanding of the Chinese market, including key brands, agencies, platforms, publishers, and rightsholders.

• Proven experience in both sales and account management.

• Strong existing network with both local and international brands.

• Proven track record in building and managing successful sponsorships with major global brands.

• Demonstrated success in securing large sponsorship deals, with a history of forging strong partnerships and achieving significant revenue gains.

• Experience in developing and executing large-scale sponsorship campaigns, including digital and on-site activations.

• Very good written and verbal communication skills in English & Mandarin (Chinese).