Manager/Sr Manager-International Marketing

Brigade Group

Responsible for driving the brands international marketing initiatives, events, and lead-generation activities across global markets. This role requires a strategic thinker with strong execution capabilities to strengthen the brand presence, generate business leads, and support sales growth across key international geographies.

Key Responsibilities

1. Event Management & Channel Engagement

• Plan, coordinate, and execute international events, property expos, and channel partner meets.
• Oversee end-to-end logistics, budgets, creative branding, and on-ground event execution.
• Liaise with agencies, vendors, and venue partners to ensure high-quality delivery.
• Conceptualize and implement partner engagement programs to strengthen relationships and drive conversions.
• Plan Private events in various international regions for HNI products.

2. Lead Generation & Campaign Strategy

• Devise and manage digital and offline campaigns focused on high-quality international lead generation in coordination with Digital Team in HO.
• Collaborate with the sales team to align campaign strategy with business targets.
• Track, analyze, and report on campaign performance, optimizing ROI through data-driven insights.

3. Branding & Corporate Activations

• Plan and execute brand activations in target international markets to enhance visibility and recall.
• Ensure brand consistency across all touchpoints-events, media, digital, and collaterals.
• Develop marketing collaterals tailored to international audiences and channel requirements.

4. Media & Agency Coordination

• Manage relationships with creative, media, and PR agencies across regions.
• Plan and release media campaigns in leading international publications and digital platforms.
• Collaborate with influencers, content creators, and real estate platforms for targeted outreach.

5. Digital & Social Media Marketing

• Oversee performance marketing and social campaigns across Meta, Google, LinkedIn, and other platforms.
• Coordinate with in-house teams or freelancers/agencies for content creation and ad management.
• Track analytics, optimize campaigns, and ensure brand messaging aligns with overall business goals.