Marketing Automation Specialist

ClearGrid

Key Responsibilities

• Design, implement, and scale multi-channel lifecycle campaigns (email, push, WhatsApp, in-app) using tools such as WebEngage or Braze.
• Develop and execute growth hacking strategies to test and validate new campaign ideas, channels, and funnels.
• Run A/B and multivariate testing on subject lines, creatives, customer journeys, and incentives to optimize conversion rates.
• Use customer data, behavioral analytics, and segmentation models to deliver personalized experiences.
• Collaborate with product, growth, and data teams to define KPIs, attribution models, and dashboards for campaign effectiveness.
• Map out and enhance customer journeys by developing effective communication touchpoints throughout the lifecycle.

Qualifications

• Education: Bachelor s degree in Marketing, Computer Science, Artificial Intelligence, or related field.
• Experience: 3 5 years of hands-on experience in marketing automation, CRM, or growth marketing.
• Competencies & Skills

• Proven expertise with WebEngage or Braze.
• Strong knowledge of growth hacking frameworks, rapid experimentation, and funnel optimization.
• Advanced skills in A/B and multivariate testing.
• Experience working with CRM systems, CDPs, and customer segmentation.
• Analytical mindset with the ability to translate data into actionable insights.
• Familiarity with HTML/CSS for email template design and execution.
• Strong communication, cross-functional collaboration, and project management abilities.