Marketing & Business Development

Superhouse Group

1. International Marketing & Business Development

• Identify and develop new business opportunities in Africa and Middle East markets.
• Target government departments, defence forces, oil & gas companies, hospitals, distributors, importers, and large institutional buyers.
• Develop country-wise and segment-wise market entry strategies.
• Achieve assigned export sales targets and revenue goals.

2. Product-Specific Marketing & Technical Understanding

• Demonstrate strong knowledge of:
• PPE: industrial safety, oil & gas PPE, flame-retardant, high-visibility, healthcare PPE
• Uniforms: military, police, hospital, corporate, and industrial uniforms
• Footwear: safety shoes, tactical boots, desert footwear, PU/Rubber/EVA soles
• Leather: finished leather, leather goods, durability & weather resistance
• Textiles: woven/knitted fabrics, technical & coated textiles
• Coordinate sampling, product customization, and approvals as per regional requirements.

3. Client Acquisition & Relationship Management

• Build and maintain relationships with buyers, distributors, agents, government bodies, and institutional clients.
• Conduct product presentations, virtual meetings, and face-to-face negotiations.
• Negotiate pricing, payment terms, MOQs, delivery schedules, and contracts.
• Convert enquiries into long-term, repeat business.

4. Tenders, RFQs & Institutional Sales

• Identify and participate in government and institutional tenders in African and Middle East countries.
• Prepare and coordinate technical and commercial documentation.
• Ensure compliance with tender requirements, certifications, and standards.

5. Compliance & Export Documentation

• Ensure compliance with international standards, country-specific regulations, and certifications.
• Coordinate export documentation including LC, shipping documents, certificates of origin, and inspections.
• Work closely with logistics, finance, and compliance teams for smooth export operations.

6. Travel & Market Representation

• Travel extensively to Africa and Middle East countries for business development.
• Represent the company at international trade fairs, exhibitions, buyer meets, and sourcing events.
• Conduct market visits to understand local demand, pricing, and competition.

7. Market Intelligence & Reporting

• Monitor market trends, competitor activity, pricing benchmarks, and buyer behavior.
• Prepare regular MIS reports on leads, pipeline, confirmed orders, and collections.
• Provide strategic inputs for product development and market expansion.