Marketing Manager Time Out Market
Time Out Group plc
Employer Active
Posted 11 hrs ago
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Experience
5 - 7 Years
Job Location
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Responsibilities
- Collaborate and execute local digital marketing activities
- Social media - organic and paid (knowledge of running paid social & PPC)
- Influencer programming
- Coordinate inclusion of restaurant activities with CRM team
- Ensure content on web is updated and all information is correct working with broader team
- Manage and coordinate vendor digital platform alignment
- Manage community digital platforms
- Oversee aggregate and review sites (Google, Yelp, etc)
- Execution of Hospitality-specific consumer offers/promotions on company app
- Lead for all consumer related programming locally
- Collaborate with PR agency and local team
- Where relevant, collaborate with landlord marketing team on broader activations and promotions calendars
Local grassroots marketing
- Connect brand with neighbourhood - local resident programs, social media groups etc.
- Work with local gatekeepers to promote the company
- Work with local boards and collectives to be part of the community
- Coordinate memberships/participation with, restaurant associations, concierge groups, Tourism and Convention bureau, BIDs, charitable organizations, local chamber of commerce, etc.
- Forge local partnerships i.e.: relevant festival, BID events, Convention activities, local tourist-focused businesses - hotels, cruise/ferries, tour operators, etc
Activations
- Execute weekly/monthly programming
- Liaison with all third-party activations - cultural, sponsors, etc.
- Conceive programming - including outreach, negotiate and book
- Coordinate day-of in close collaboration with restaurant operations team
- Take social media content
- Direct third-party shoots
Promotions
- App and social media based
- Work with team on consumer-facing promotions
- Utilize a broad array of tools including the company App platform
- Blend local calendar with global company objectives
Point of sale marketing
- Responsible for executing all physical consumer message/promotional signage pertaining to company environment
Competitor research
- Monitor competitors and neighborhood establishments on consumer activities and promotions/programming
Reporting and research
- Set and track KPIs with weekly where relevant/monthly performance reports on marketing activities - footfall, social performance, influencer, paid and inhouse advertising, app use, consumer offers, etc.
- Optimize performance on an on-going basis using data tools
- Gaining local customer insight through surveys and word-of-mouth
- Budget management
Skills:
- Individual with a strong passion for the industry and the capability to identify and evaluate opportunities, navigate and influence outside of formal reporting lines and produce tangible results
- Proven working experience in digital, social or traditional marketing
- Demonstrable experience managing marketing campaigns and activations and using digital tools
- Highly creative with experience in identifying target audiences and devising programs that engage, inform and motivate
- Strong analytical skills and data-driven thinking
- Up to date with the latest trends and best practices in activations
- Knowledge of social media and analytic tools such as google analytics
- Strong communication and writing skills
- Ability to capture content that is social-media-worthy for our brand
- Experience leading consumer-focused projects and/or platforms
- Recognizes achievements that support team success
- Models and holds others accountable for leading ethically and with a high degree of integrity
Desired Candidate Profile
The person we are looking for should be able to paint with all the colors in the marketing palette digital, social, community, traditional and all elements that will create brand favour and drive consistent customer footfall. The ideal candidate will become an integral ambassador for the company, brand and citywide culture on a whole. They will be expected to be on-site in the market and, although being a self-starter is a requirement, they will work across a broad team touching many facets of our business. This is a crucial time in our society where we and our cities need champions looking to help us re-emerge.
Minimum Education: BA/BS Bachelor s Degree
Minimum Years of Experience: 5+ Years of relevant professional experience demonstrating progressive career growth
Company Industry
Department / Functional Area
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Time Out Group plc
At Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age; disability; gender, gender reassignment; race; religion or belief; sexual orientation; marriage and civil partnership; pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business. About Time Out Group PlcThrough Time Out Media and Time Out Market we help our large audience go out in the world's greatest cities and connect global brands as well as local talents with this valuable audience. About Time Out GroupTime Out Group is a global brand that inspires and enables people to experience the best of the city. Time Out launched in London in 1968 to help people discover the best of the city - today it is the only global brand dedicated to city life. Expert journalists curate and create content about the best things to Do, See and Eat across 333 cities in 59 countries and across a unique multi-platform model spanning both digital and physical channels. Time Out Market is the world's first editorially curated food and cultural market, bringing a city's best chefs, restaurateurs and unique cultural experiences together under one roof. Time Out Market is part of Time Out Group PLC (AIM: TMO), a brand that inspires and enables people to experience the best of the city through Time Out Media and Time Out Market. Time Out launched in London in 1968 to help people discover the exciting new urban cultures that had started up all over the city today it is the only global brand dedicated to city life. Expert journalists curate and create content about the best things to do, see and eat across 333 cities in 59 countries, and across a unique multi-platform model spanning both digital and physical channels.Time Out is a dynamic, pioneering brand and so is our team. We want to work with the best and brightest talent because we work for the world s greatest cities, the people enjoying them and the businesses in them. As a truly global team we get to collaborate with colleagues from New York to Paris, Cape Town and Sydney and beyond. It s our expertise, authenticity and collaboration that make us successful and a unique team.