Media & Digital Manager IWC

Main Responsibilities:

• Media:
• Build & Implement a Media Strategy to build Brand Awareness in the region with media agency as per global guidelines and local objectives.
• Manage the media plans for each market.
• Execute media campaigns in the region (offline and online).
• Supervise search and programmatic campaigns run in the region by HQ.
• Report & analyze campaign performance to grow traffic per market.
• Plan and monitor budgets for each market and partner.
• Monitor competitor activities.
• Social Media:
• Adapt Social media strategy for the region.
• Manage Social media agency: posting, community management, content.
• Create social media content: Posts, Reels, IG Stories to drive engagement.
• Develop Social media calendars for partners in the region.
• Ensure the account is managed as per global guidelines.
• Report & analyze performance to maximize engagement and increase desirability.
• Content Creation:
• Create content in line with global guidelines for Social Media.
• Pitch briefs to agencies for local content creation.
• Execute content creation with agencies as per local objectives and global guidelines.
• Ensure execution of content on all touchpoints for 360 projects (i.e., Ramadan, Holiday Season, Diwali ).
• Manage local campaign creation.
• Brand s Online VM & Presence:
• Manage the Maison s Arabic website and Retailer s online presence.
• Drive traffic to digital touchpoints to maximize ROI.
• Lead the road to e-commerce for the Maison.