Paid Ads Manager

Scale Army

The Paid Ads Manager will lead paid acquisition efforts from 0 1, setting up measurement, launching initial campaigns, and scaling performance marketing across multiple channels. This role owns strategy, execution, testing, and optimization across Meta, TikTok, and Google, with a strong focus on performance insights and creative effectiveness.

Key Responsibilities

• Set up and manage paid acquisition campaigns from launch through scale.
• Own performance across Meta, TikTok, and Google (YouTube and Search).
• Establish measurement frameworks and campaign tracking from the ground up.
• Scale successful campaigns and channels based on performance data.

Creative Strategy & Execution

• Contribute to creative strategy with data-backed recommendations.
• Edit and adapt creative assets using tools such as Canva or Figma.
• Write and refine ad copy aligned with performance goals.
• Collaborate on creative brainstorming and testing ideas.
• Set up and optimize landing pages to support campaign performance.

Performance Analysis & Optimization

• Monitor campaign performance and key metrics closely.
• Dive deep into data to identify trends, insights, and optimization opportunities.
• Translate performance data into actionable recommendations for future tests.
• Continuously refine creative, targeting, and budget allocation.

Testing, Reporting & Organization

• Design and manage structured A/B testing roadmaps.
• Clearly document learnings and report results.
• Recommend new tests based on prior performance insights.
• Use Excel and analytical tools to track, analyze, and communicate results effectively.