Promotions Manager

Client of FinTop Consulting

Job Description Role Overview The Promotion Manager is a seasoned professional tasked with driving the company's growth in the MENA region through strategic marketing and promotional activities. This role is pivotal in enhancing the company's visibility and client engagement in compliance with the regulatory framework established by the SCA/CMA. Note: As of 1 January 2026, the SCA was replaced by the Capital Market Authority (CMA) under Federal Decree-Laws No. 32 and 33 of 2025. The SCA Rulebook (Board of Directors' Decision No. 13/R.M of 2021) continues to apply as the operational framework during the transition.

Key Responsibilities

• Regulatory Compliance Ensure all promotional materials and campaigns adhere strictly to SCA/CMA regulations, verifying that all marketing messages are accurate, not misleading, and compliant with advertising standards.
• Align promotional activities with regulatory requirements to ensure all communications are compliant, and serve as a point of contact between the marketing department and regulatory authorities to ensure promotional content is compliant and approved.
• Liaise with the regulator on queries, audits, and inspections concerning Category 5 activity, and maintain ongoing compliance with the regulator's continuing obligations and fitness criteria.
• Marketing & Promotions Develop and execute promotional strategies and marketing campaigns aligned with the firm's SCA Category 5 licensing scope.
• Oversee creation and approval of promotional materials across digital platforms, events, print, and social media channels.
• Build relationships with prospective clients, institutional investors, and other partners to increase sales and brand awareness.
• Collaborate with different departments to develop targeted promotions for specific segments and support clients in managing promotional events and marketing materials.
• Reporting & Governance Monitor the effectiveness of promotional activities and provide regular reports on campaign performance, client engagement, and compliance status, including staying updated on regulatory changes and adjusting strategies accordingly.
• Maintain a high level of attention to governance, approvals, documentation control, and audit readiness.
• Team Development Provide training and guidance to team members on regulatory compliance and best practices in marketing, ensuring the team is well-informed about SCA/CMA regulations and the ethical standards expected in promotional activities.